Sara Picazo Email & Phone Number

Associated consultant in corporate communication at IGC specialized in the development of strategic communication plans and applied research.

News coverage as a reporter, by conducting reports and interviews.

Collaborations in national and international media such as El País, Cinco Días, El Mundo, Entrepreneur, Hosteltur, Executives, OK Diario and Conexo magazine where she generated content related to travel, entrepreneurship and lifestyle.

Madrid Y Alrededores, España

Development and implementation of corporate communication strategies for different clients in the health, economy, logistics, real estate, food & beverage sectors.

Madrid Y Alrededores, España

Responsable del departamento de prensa en la agencia de comunicación, relaciones públicas y eventos Elite Conexión, donde desarrollo e implemento estrategias de comunicación corporativa para diferentes clientes del sector salud, economía, logística, inmobiliario, movilidad sostenible, alimentación y bebidas.

Plan de implementación en prensa.Objetivo: lograr la mayor presencia posible de un partido político incipiente a nivel europeo en medios españoles en un tiempo récord de 16 días y posicionarlo de manera positiva en prensa. Estrategia: crear mensajes clave y posicionarlos en medios. Acciones: redacción y difusión de materiales de prensa; gestión de entrevistas “one to one” con periodistas; seguimiento de la campaña general y modulación de los mensajes. Resultados: repercusión mediática positiva y gran reputación online orgánica obtenida. Posicionamiento, en apenas 2 semanas, del candidato cabeza de lista. Impactos generados en medios de carácter nacional de gran audiencia como El País, ABC, La Razón, El Español, El Confidencial y el programa de máxima audiencia de Carlos Herrera en la Cadena COPE, entre otros. KPIs: alcance de una audiencia acumulada de más de 40.000.000 usuarios equivalente a un valor publicitario estimado de más 500.000 euros (media value).

Delegate in Madrid for the communication “agency 140comunicació”.Press conferences organization, events, content creation and Press releases distribution.

Las Palmas De Gran Canaria Y Alrededores, España

Responsable de prensa para potenciar la labor de Gran Canaria en su apuesta por acoger e incentivar a emprendedores y trabajadores en remoto. Publicación de artículos propios, así como envío de notas de prensa a medios. Creación de materiales corporativos, redacción y difusión de comunicados para transmitir a los medios, y a la sociedad en general, el concepto del trabajo a distancia una tendencia laboral cada vez más en alza por la que apuesta Nomad City y que supone una nueva forma de entender el trabajo y la vida en general. Gran repercusión y cobertura mediática obtenida tanto en prensa como en radio y TV.

Madrid

Co-founder of Communic-Arts in Madrid. Develop and organize events that combine fashion, art, design and gastronomy. We create opportunities for young designers to network with an audience willing to experiment with new ways of shopping.

Madrid Y Alrededores, España

Press Department of World Congress of Medicine. I managed the corporate communication of the 12th World Congress of Perinatal Medicine held in Madrid from 3 to 6 November 2015:• Writing, distributing and follow up on successful press releases that informed media about the event and about new medical findings were to be presented during the Congress.• Preparing media dossiers and other corporate materials for journalists. • Development of a specific database tailored exclusively to this event. • Address the media to the opening ceremony which was attended by the Deputy Prime Minister of Spain, Soraya Saénz de Santamaria.• Management interviews with doctor’s specialized in healthy issues. This panel of Doctors is strongly recognized by the national and international media.• Dialogue between journalists and the client.• Large number of journalist attendees and great media coverage of the event was achieved.

Madrid Y Alrededores, España

I managed, developed and implemented the corporate communication for different corporate clients - which highlights Repsol and Coca-Cola-:• Developed communication, marketing and media strategies• Prepared and executed corporate documents (Q&A, presentations…) for each client and potential clients• Organized and developed of events• Produced all communication material (press releases, questionnaires, statements, sales arguments, speeches)• Daily contact with media• Direct report of results to clients• Daily information and feedback about current news• Analysis and evaluation of all results in communication actions• Production and development of internal communication materials (newsletters, internal communications ...)

Madrid Y Alrededores, España

During almost 5 years I advised and developed the corporate communication of the 24 beverage brands and 69 products of Coca-Cola Iberian Partners:• Administered the launching of products and new ads in media • Arbitrated between media and the company while the reintegration of the 8 existing bottling plants in Spain and Portugal into one organization• Reduced negative information of the Coca-Cola’s brands in media and journalists• Prepared press kits and media kits with the brands corporate material and information• Organized sports, cultural and social events and press conferences• Promoted actions to increase the social corporate responsibility of the company • Fixed logistics issues• Achieved to brand Coca-Cola into the media through positive news and constructive actions

Madrid Y Alrededores, España

During several editions of this fashion show I assisted Spanish's designers, as Amaya Arzuaga and Elisa Palomino, to organize theirs performances. I performed full organization on the showroom, on the backstage and attending the media.

I wrote script programs and conducted interviews and reports on camera.

Madrid Y Alrededores, España

Journalist editor in a national radio magazine talking about advertising. I did the interviews to broadcast and wrote the scripts.

Madrid Y Alrededores, España

Internship - “Cadena SER” (press office of a renowned Spanish national radio network): I developed actions into the press office as writing press releases, doing clipping of news and working closer with another Networks of Communications.

Área Metropolitana De Washington D.C., Estados Unidos

Internship as editor in a Hispanic-oriented radio magazine in EE.UU.News redaction for radio magazine.

Lock Haven, Pennsylvania

Maestra de refuerzo en las clases de español

Lock Haven, Pennsylvania

Profesora auxiliar en las clases de español

Lock Haven, Pennsylvania. Ee.Uu

Redaction of breaking news and opinion articles.

Master’S Degree In Corporate Communications, Business/Corporate Communications

Descubrir las claves de la comunicación empresarial corporativa.

Bachelor’S Degree In Journalism With Specialization In Radio And Tv Broadcasting, Especialización En Radio Y Tv

Licenciatura en Periodismo con especialización en Radio y TV

Course In Politic Journalism (Ipj), Journalism

Periodismo político

Journalism, Year Abroad, Journalism

Periodismo