Sara Pocius Email and Phone Number
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In 2020 I left my advertising career to work full-time on ReelCrafter, the Techstars-backed startup I co-founded in 2016. Over a decade of art directing for national brands built my experience in all aspects of marketing strategy and design. My integrated experience stretches from Las Vegas to Kansas tourism, fried fish to lactose-free milk, fine spirits to peanut butter — and covers social, digital, broadcast, eCommerce and print. Bitten by the entrepreneurial bug, I concepted, designed and launched a SaaS for audio professionals alongside my husband. I also design custom fine jewelry ... I'm a busy gal!
Reelcrafter
View- Website:
- reelcrafter.com
- Employees:
- 3
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Co-Founder | Chief Creative OfficerReelcrafter Jun 2016 - PresentChicago, Il -
Senior Art DirectorCritical Mass Apr 2018 - Jan 2020Chicago, Il• Creative lead on all Spectrum Internet social content• Art director on 2020 & 2019 Lactaid Milk Facebook, Instagram, and Pinterest campaigns. Winner of 2020 Shorty Award for Lactaid Pinterest holiday campaign.• Art director on Neutrogena Summer 2018 Instagram content -
Freelance Senior Art DirectorFreelance Acd/Senior Art Director Mar 2014 - Dec 2018Greater Chicago AreaCLIENTSCritical Mass/Zócalo Group, Chicago, IL - 2018 Social for Neutrogena, Lactaid milk and Spectrum internet.Critical Mass/Zócalo Group, Chicago, IL - Lactaid 2017 holiday social campaigniCrossing, Chicago, IL - Firestone Complete Auto Care 2017 redesign of homepage, eCommerce search results and product pages. Adroc, Chicago, IL - French's Mustard & Ketchup and Frank's RedHot Pinterest, in-store and digital ads Zócalo Group, Chicago, IL - Social for Skippy PB, Johnson's Baby and PhilipsDesignKitchen, Chicago, IL - Best BuyARC Worldwide, Chicago, IL - VERB YellowballAbelson-Taylor, Chicago, IL - Aranesp
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Senior Interactive Art Director / Team LeadWalgreens E-Commerce Jun 2012 - Feb 2014ChicagoAn adventure in "going corporate" as Creative Lead for the Flex Team (and working remote). Every day was a new project, challenge or brainstorm. In addition to managing a small team, I handled multiple high profile projects and was the unofficial brand police for all eCommerce creative teams.Holiday Social NetworkingIn a push to drive engagement across Walgreens’ social networks, worked closely with social strategy and creative teams to roll out a brand new social voice for Holiday 2013. Initiative involved mapping out content for the two month campaign, ensuring that every post that hit the social networks aligned with the new voice and building employee and user generated content. Global UI Style Guide & ImplementationLead effort along with another creative lead to align all eCommerce creative teams to adopt a single, visually consistent, 501 compliant, tablet optimized set of UI elements. Worked closely with Development on strategies to implement a new global CSS for buttons, links, tabs, overlays, etc. Created and maintained all global assets and code snippets to ensure that all teams had access to the latest and greatest. Special Projects GuruOngoing design projects working very closely with Creative Director and UX (i.e. adaptive emails, global header explorations, page templates, A/B testing, etc.)Walgreens.com 2012 Holiday ExperienceLiaison between Creative and Merchandising to bring the in-store holiday experience to life online. Managed timelines, concepted and designed full microsite, and worked closely with UX and Dev to create an interactive/animated experience with limited resources and time.Mobile-friendly email implementationDetermined look and feel of new "live text" narrow email format for Walgreens and developed style guide and templates for creative teams to reference.Promotional design style guideDeveloped online look and feel to complement new Walgreens "At the corner of" in-store branding campaign. -
Senior Art DirectorHavas Chicago Oct 2007 - Apr 2012Greater Chicago AreaSprint digital, mobile and direct—Member of the core digital team working on microsites, emails, mobile sites and interactive experiences.Design lead: 2011 Add-a-line Back-to-School and Holiday shopping microsites2011 NASCAR Sprint Cup email and microsite redesign2011 Device Education dynamic email campaign2010 Sprint Connection e-newsletter redesignAdditional ClientsDisney: John Carter banner campaignBeam: Effen, Pucker Vodka and Sauza Tequila custom digital placementsClaires: Home page promotions and emailsSummer's Eve: Print branding campaign and rich mediaPucker: New business print branding campaign -
Senior Art DirectorSlack And Company Jul 2006 - Oct 2007Lead Art Director on multiple clients, while supervising three Assistant Art Directors.Tellabs print, digital and trade show—Lead art director on 2007 consumer-focused B2B branding campaign for large telecomm company. Campaign included original photography and illustration for magazine print, banner ads and trade show booth design.Additional clients:Harris Bank: Broadcast and web banners for 2007 Crain's Chicago Business Women to WatchDiebold: Print branding campaign for line of ATMs, including regular photo shootsCatalina Marketing: Website designRewards Network: Website design
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Art DirectorCallahan 2004 - 2005Kansas Tourism—Lead Art Director on 2005 massive rebranding and co-op advertising initiative for the state of Kansas. Campaign included regional broadcast, consumer and B2B print and digital. Broadcast spots awarded with two Silver Telly's.Additional clientsProvidence Medical Center: Broadcast and printChildren's Mercy Hospital: Broadcast and print -
Art DirectorSullivan Higdon & Sink Sep 2002 - Aug 2004Captain D's Seafood—Art Director on small, but growing, fast food chain. Responsible for print, in-store promotions and broadcast concepts. Numerous food photo shoots required...delicious.Additional clientsNewhouse Shelter: Regional print & outdoor branding/fundraising campaign—featured on evening news for being so in-your-faceSimba Instruments: Branding print campaign—featured in U.S. Ad ReviewChristine Lies: Promotional print campaign—featured in U.S. Ad ReviewUMB Bank: Print and digital campaigns*Almost all of my work at SHS involved original photography, giving me the chance to work with some very talented photographers: Ron Berg, Nick Vedros and Kenny Johnson* -
Art DirectorR&R Partners Aug 2000 - Sep 2002Mandalay Resort Group—Lead Art Director on Circus Circus casino including print, direct, POP and video projects. Assisted on Luxor and Motor City Casino.Additional ClientsLas Vegas Tourism: Print for multiple sponsorships, including: Professional Bull Riders and Major League Baseball. Broadcast concepting for branding campaignsSunrise Hospital: Print and direct
Sara Pocius Skills
Sara Pocius Education Details
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Advertising -
Art Direction
Frequently Asked Questions about Sara Pocius
What company does Sara Pocius work for?
Sara Pocius works for Reelcrafter
What is Sara Pocius's role at the current company?
Sara Pocius's current role is Co-Founder of ReelCrafter, a Techstars backed company.
What is Sara Pocius's email address?
Sara Pocius's email address is sa****@****ass.com
What is Sara Pocius's direct phone number?
Sara Pocius's direct phone number is +142427*****
What schools did Sara Pocius attend?
Sara Pocius attended University Of Illinois At Urbana-Champaign, The Creative Circus.
What skills is Sara Pocius known for?
Sara Pocius has skills like Art Direction, Advertising, Creative Direction, Creative Strategy, Integrated Marketing, Mac, Email Marketing, Brand Development, Digital Marketing, User Experience, Concept Development, Adobe Creative Suite.
Who are Sara Pocius's colleagues?
Sara Pocius's colleagues are Sam Hulick, Peter Baumann.
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