Built, sustained and grew New York-based, full-service creative studio that develops comprehensive brand strategies for growing companies. Strategically and creatively directs a spectrum of clients, synchronizing business objectives, visual inspiration, and compelling narratives into powerful brand experiences.

Led business consulting, strategy and innovation teams, developed the brand strategy for Google’s offerings to small businesses, defined a core story for Microsoft 365 that helped reimagine the product experience.

Global Account Lead on integrated, strategic business and brand initiatives for B2B and B2C fortune 500 accounts. Led client, media, and production partners and identified and secured agency growth opportunities.Highlights:+ Launched the world's first global campaign for the glass packaging industry, rallying influencers and conscious consumers to reconsider their packaging choices, and improving brand managers perceptions of products in glass by 84% globally.+ Led creation of SXSW x FADER brand activation for O-I (Owens-Illinois) Glass, the world's largest glass container manufacturer to build awareness and cultural relevance.+ Developed an in-house social media program providing comprehensive social event and content offerings to increase agency capabilities and ultimately broaden new business opportunities.

Account and Relationship Lead across Global Unilever business units and Go Daddy brand repositioning strategy.Highlights:+ Led product launches for Unilever personal care consumer products in US, Europe & Latam markets.+ Member of the new business team on two successful pitches for Microsoft and Go Daddy.+ Led the creation of Go Daddy TV campaign launch for 2012 Olympics and 2013 Super Bowl initiatives.

IBM Account Manager spanning advertising, branded content, media and analytics activity across IBM’s business consulting program and IBM Smarter Planet campaign.

Interned with NBC during the 2006 Winter Olympics