An experienced Consumer Brand CEO, with over 30 years experience in retail across all channels to market in both the UK, US and Europe.Career spans the well known retail brands of River Island, Debenhams, Shop Direct, Lands End, Hotter Shoes and most recently pivoting into the Higher Education space to run the new disruptor Higher Education Brand UA92.Specialising in accelerating brands into the digital space, and developing a digital first and community connected culture. Passionate about customer experience, creating WOW moments and building Brand loyalty. Personal Brand:A bold leader, challenging with an ability to inspire, energise and empower colleagues.An authentic style, combining empathy and data, leading with both head and heart.Comfortable out of comfort zone, challenges status quo, decisive, and leads from the front.Clear thinker, able to take complex issues and create practical and above all actionable strategies.Proven transformational change expertise, with a calm pragmatic approach to demanding situations.Achievement orientated, uses a results mentality to drive a business forward, with a proven track record of delivering bottom line results.