Sara Arnold Email & Phone Number

Ed2Market specializes in marketing strategy and implementation for education entities such as curriculum companies, professional development providers, ed tech organizations, and more. Whether you’re looking to develop a strategic marketing plan and calendar, want to launch a social media initiative, need to develop rich content marketing assets or something in between, the experienced team at Ed2Market can help you meet your outreach goals.

Ahwahnee, Ca

Manage all marketing activities for the golf course, including website management, email marketing, and advertising.

Camarillo, California

Modern Campus, the innovator driving Omni CMS and Destiny One, empowers higher education institutions to thrive when radical change is required to successfully respond to lower student enrollments and revenue, rising costs, crushing student debt and even school closures. Powered by the industry’s only “student first” modern learner engagement platform, presidents and provosts can create pathways for lifelong learning, while marketing and IT leaders can deliver Amazon-like personalization and instant fulfillment. Award-winning products and an exceptional customer experience for its 550+ higher education customers, with more than 70 million students engaged with its platform, have earned Modern Campus a reputation for customer obsession.​Learn how Modern Campus is leading the modern learner engagement movement at moderncampus.com​• Led website redesign, including rebranding and messaging, resulting in 15% increase in organic traffic and 5x increase in lead conversions in first 5 months• Implemented Salesforce Pardot marketing automation tool and increased opt-in email list by 1,440% in first 7 months• Implemented HubSpot marketing automation tool and integration with Salesforce upon OmniUpdate’s merger with Destiny Solutions• Implemented new email marketing program, resulting in 22% increase in direct traffic to website• Helped develop content marketing strategies, resulting in 249% increase in unique page views to website blog• Implemented Wrike project management tool for department, creating repeatable processes as well as increasing efficiencies and content output• Work cross-departmentally on launch strategies, positioning, and messaging for content manage system platform and integrated modules

• Helped devise and implement company’s marketing and brand strategies, including multi-channel marketing plans to promote new and existing product lines and drive new business• Nurtured customer community of developers and marketers, empowering our users by giving them a voice in product development and a collaborative environment to share and learn from peers and OmniUpdate experts • Produced testimonial and product demo videos, brochures, flyers, print and web ads, press releases, articles, case studies, and white papers to drive product awareness and lead generation• Oversaw development, writing, and posting of content for company websites, blog, and social media channels, optimizing content for SEO• Supported company’s event activities, including trade shows, webcasts, and annual user training conference• Guided external communications efforts for other departments, including development and customer success

Thousand Oaks, California

• Developed and implemented multi-channel global marketing plan for Society Relations group to retain existing society partners publishing higher education journals, resulting in a 100% retention rate

• Developed and implemented marketing plans for 35 scholarly journals• Created quarterly newsletter deployed to 10,000+ academic librarians• Planned and implemented events at academic and society conferences

• Managed the production of 20 scholarly journals from transmission through delivery to manufacturing, including proofreading and editing• Managed the training program for new Production Editors

Mba, Business Administration, Professional Track: Marketing

Received 2004 Distinguished Scholar Award

Ba, Broadcasting, Business

Activities and Societies: Alpha Delta Pi Sorority, Golden Key International Honour Society, Sigma Beta Delta Society, Gamma Beta Phi.