Sara Ricords Email & Phone Number

Modere - Developed market messaging for new health and beauty products - Researched and wrote lead generation content to promote Modere on social media - Wrote webpages, emails, blog posts, and advertising content for product launches and company promotionsYoung Living Essential Oils - Wrote informational video scripts about fifteen different essential oilsProfessor Ron Dennis - Typeset, proofread, and edited eight volumes of Zion’s Trumpet, the English translation of an 1850s Welsh periodicalBYU Humanities Department - Assisted with production of Spanish and Welsh tutorial videos for BYU classrooms - Acted on camera explaining Spanish and Welsh grammar concepts for tutorial videos

Orem, Ut

As the senior content professional on my marketing team, I created content and developed strategies to promote GoReact video software at universities and coaching organizations nationwide. I produced and promoted content for instructors and coaches of teacher education, public speaking, healthcare education, ASL interpreting, and other demonstrable skills. I was also my team’s go-to editor to ensure quality and finesse in our work. - Increased viewership of the GoReact blog (blog.goreact.com) by 2000% within my first year.- Developed our content marketing strategy of writing content clusters on the blog to move new leads down the marketing funnel. - Wrote our top-performing blog post that brings 1200+ views to the blog every month.- Researched SEO terms to inform our content creation and identify topics interesting to our audience.- Wrote articles, emails, web content, case studies, and sales materials to promote GoReact’s brand.- Trained my team members on email marketing strategies, content creation, and grammar.- Mentored our student intern in writing and marketing best practices. Her skills earned her a full-time position on our team after nine months.- Wrote download materials for the blog that garnered 1700 downloads in 10 months, surpassing our goal of 1500 downloads for 2019.- Developed GoReact’s first case studies by identifying candidates, interviewing influencers, writing case study content, and promoting our case studies online.- Wrote a case study that helped our sales team raise a department contract by $50k.- Wrote content for sales flyers and banners that generated leads at conference events.- Developed company surveys for GoReact customers and reviewed results to inform marketing decisions.- Interviewed college professors and attended conference events to gain insights on the personas that use GoReact.- Edited customer-facing materials throughout the company.

Lehi, Utah

As a manager on Adduco Media’s content team, I worked with a variety of long-term clients in the legal, financial, and health supplement industries. My job was to build brand recognition and acquire new customers for our clients through online content marketing strategies, print and online content creation, and automated email marketing campaigns. I was also the agency’s resident grammar and Microsoft Word expert. - Communicated regularly with our clients to build relationships, incorporate their feedback, and deliver satisfactory content before deadlines. - Managed our company Textbroker account, freelance writers, and graphics creation with our offsite designer. - Mentored our student intern and junior team members on writing, editorial calendar creation, voice, and style. - Collaborated with our creative director on internal company messaging, brand projects, and creative assets. - Wrote and edited online content for our clients’ blogs, websites, and email campaigns. - Increased the page views to LifeVantage’s corporate blog (http://www.lifevantage.com/corporate-blog/) by 200% in 5 months. - Developed email marketing strategies designed to reach new customers, current customers, and cold prospects. - Wrote engaging email copy and designed email campaigns in the Infusionsoft platform. - Designed a campaign to attract new home buyers to VA loans that received an average 4% click-through rate of customers requesting calls. - Wrote and launched a July 4th email blast promoting a unique piece of interactive content. This email garnered a 28% open rate and a 7% click-through rate. - Created monthly editorial calendars with topics relevant to our target client base (i.e., health, fitness, finances, VA loans, Social Security disability, and homes). - Provided grammar and writing expertise to the entire agency team.

Lehi, Utah

I worked in Vivint's marketing department writing marketing collateral, editing customer-facing materials, and assisting my team with creative initiatives. This included anything from coming up with a new holiday campaign to naming a new product. I made sure that everything our customers saw was clear, correct, and written in our fun yet professional Vivint voice. I also helped my team uphold consistency and deliver the most accurate and effective messaging about our brand and services. - Wrote benefits-based marketing copy for print materials and webpages - Wrote content for vivint.com and support.vivint.com - Wrote a letter that increased customer contract renewals by 300% for November 2014 - Edited customer-facing marketing materials (e.g., ad copy, webpages, SEO press releases, emails, etc.) for grammar, accuracy, and style - Developed creative marketing campaigns with Vivint’s marketing team - Wrote company messaging for new services and rebranding efforts - Generated new service names, company program names, and campaign taglines - Collaborated with tech professionals to create customer-facing product tutorials - Wrote and edited blog posts for Vivint’s social media site, The Neighborhood - Managed multiple projects daily in a deadline-driven environment

Brigham Young University

As an HPC editorial assistant, I fulfilled many publishing needs for the College of Humanities and edited a variety of materials from around campus. One of our primary initiatives was editing faculty papers for publication and also participating in every aspect of producing the Humanities at BYU magazine. Once published, the magazine is distributed around campus and mailed to humanities alumni. I also gained professional editing skills and extensive knowledge of the Chicago Manual of Style in this position. - Edited papers and scholarly journal articles for the HPC using Chicago, APA, and MLA styles - Edited a variety of articles for the BYU Faculty Editing Service (e.g., statistics, computer science, humanities, sociology, psychology) - Managed production of the Fall 2009 and Spring 2010 issues of the Humanities at BYU magazine - Designed the student guidebook for BYU College of Humanities using Adobe InDesign

Provo, Utah Area

I interned at the Maxwell Institute for one summer and gained experience in academic editing, particularly in the field of religious scholarship. I worked with several experienced editors and observed the inner processes of publishing an established scholarly journal. - Edited articles for the Foundation for Ancient Research and Mormon Studies (FARMS) Review - Edited and proofread various religious books and scholarly materials - Transcribed historical materials for publication

Ba, English With An Editing Minor, 3.96 Gpa

Activities and Societies: International Folk Dance Team, Symphony Orchestra (violin), Italian Club, Leading Edge student journalMagna cum.

4.0 Gpa

Activities and Societies: track and field, orchestra (violin), competitive Irish dance, artGraduated in the top 30