Director Of Marketing And Communications
CurrentLeads marketing, communications, branding strategy and customer experience design, including the direction of pricing, promotions, media relations, and community outreach.• Develop and implement marketing plans for 35 distinct programs tied to organization growth objectives to support three-year strategic plan• Create and manage marketing budgets of $100k• Supervise full-time staff of 3 and contract designers• Responsible for meeting full-pay program enrollment goals of $2.7M• Design, produce, and distribute print and digital collateral materials highlighting key messages to target audiences• Oversee social media strategy for 11 accounts with 14k+ followers• Effectively placed targeted advertising in print, radio, web, and social media• Direct customer service experience and communications• Write media releases and placed articles in media outlets, managed regional and local media tours and interviews of volunteers, staff, and youth to promote a favorable public image• Facilitate development of Crisis Communication Plan
