Content & Brand Management: ‣ Managed Etsy shop, handling the design and creation of products and assets‣ Produced and edited video content for private client work‣ Cultivated social media content for Instagram, TikTok, Reddit and Twitter‣ Created memorable art content in both traditional and digital mediumsDigital Marketing‣ Adapting marketing tactics based on market research, analysis of competitors and social listening‣ Optimised SEO strategies to improve visibility and salesCommunication & Collaboration‣ Excels at communication and relationship building with clients, providing solutions for budget and time limit constraints for private and commissioned work‣ Corresponded with manufacturers to ensure design-to-product consistency and delivery deadlines

Community Engagement‣ Led a Discord community campaign that gathered 30 entries and increased new member retention by 13.1%, and new visitors increased by 82% ‣ Onboarded and directed a small team of 5 moderators to oversee server activities for My Child Lebensborn (30,000+ members)‣ Acted as a correspondent between players and dev team by tracking reviews and sentiment on multiple storefronts and platforms, reporting bugs, clarifying questions and resolving problems related to products in order to maintain and increase review scores‣ Researched community and marketing tactics of competitors and presented a report on how to improve strategies, implementing new strategies accordingly ‣ Planned and facilitated community events such as a Developer Q&As with Discord users and bi-monthly music exchange events in order to promote engagement and loyalty across platformsContent Creation & Social Media‣ Expanded My Child Lebensborn's consumer engagement through social media campaigns, communicating directly with audiences online to drive positive sentiment‣Curated and created brand content for Twitter, Instagram and TikTok, including copywriting, memes and announcements, and iterated based on engagement analytics‣Generated ideas for assets and produced static images using Canva according to brand guidelines and voice‣Designed newsletters for a 20,000-person audience, with a 19.95% open rate and 0.47% average click rate

Community Engagement & Management‣ Onboarded new community members to Discord server‣ Created a kind and professional environment by promoting discussions relevant to the games industry, creative sector and work opportunities‣ Moderated community interactions and ensured members were abiding by both Discord and Code Coven's guidelines using a warm and caring tone, approached conflicts with kindness‣ Maintained servers organised by directing discussions and posts to relevant channelsCommunication & Collaboration‣ Dealt with queries about Code Coven's services, events and courses‣ Supported Community Manager during Game Jam events by guiding participants, handling issues and answering queries

Administrative Support & Collaboration‣ Performed administrative duties with a focus on China’s busiest market. Received special mention as one of the key players for enrolment success in Q3 2019‣ Coordinated and collaborated with a global team of stakeholders, both internal and external in order to increase conversion ratesImplementation & Optimization ‣ Redesigned and maintained reference documents and databases for reporting and training‣ Processed student applications and related materials according to business and governmental guidelines in order to meet service level agreementsCommunication & Collaboration‣ Delivered excellent customer service, adapting communication style to suit the needs of different markets