Sara Romaior Email & Phone Number

Paris, Fr

Paris, Fr

Paris, Île-De-France, France

Melbourne, Victoria, Australia

*Continuation of Centr role, for new brand and under new management and ownership.*Working with developers on the Centr App, the worlds biggest fitness App. I managed the content planning, strategy and upload to ensure best in app experience for users.Led multiple fitness apps content, managing a 1000 recipe content libraryRead consumer metrics to develop strategic content plans, ensuring an effective content strategyDirected celebrity chef shoots, capturing PR contentManaged the custom Content Management System to ensure best use for front end and usersImplemented and built Project Management System, utilising Asana and Trello for content team and effective workflow Achievements: Worked with developers to create a back-end that calculated dual Imperial/Metric recipe measurements for best in-app user experience.

Townsville, Queensland, Australia

Studio Nu is a design agency specialising in branding, with clients from all over Australia. I worked alongside the designers on creative direction, copy-writing and content production.Lead Melbourne University’s website rebrand & launch strategy, focusing on copy writing new taglines and launch campaignWorked on multiple branding projects including creative direction, copy-writing and content launch strategiesOrchestrated photo shoots and styled content for web and social mediaDevised effective website layout strategies, to optimize copy and call-to-action elements to boost user engagementAchievements:Successful launch of Melbourne University College rebrand and messaging, increasing inquiries by 20% and 2024 enrollments by 15%

Australia

Communication design, content creation and events for premium hospitality venues: HeyDays Cafe, ShopSix Pasta & Freelance Roasting.Revolutionized HeyDays’ brand persona and executed revenue-boosting events: Vino W Friends & Friday Knock-OffsInitiated successful brand partnerships to boost brand awarenessCreative direction including graphic design, content & copy-writingPhotography, motion graphics and copy-writing for content plansEvent marketing from concept to branding and event executionAchievements: Initiated “Friday Knock-Offs” event increasing revenue by 30%. Now a very successful sub-brand, increasing brand awareness and encouraging partnerships.

Melbourne, Australia

Business Sold 2019/2020 - Continued working under new name for TXO.Brands - Centr by Chris HemsworthTXO by Tiffany HallEmily Skye Fit KIC - Keep it CleanerWorking with developers on the Centr App, the worlds biggest fitness App. I managed the content planning and upload to ensure best in app experience for users.Led multiple fitness apps content, managing a 1000 recipe content libraryRead consumer metrics to develop strategic content plans, ensuring an effective content strategyDirected celebrity chef shoots, capturing PR contentManaged the custom Content Management System to ensure best use for front end and usersImplemented and built Project Management System, utilising Asana and Trello for content team and effective workflow Achievements: Worked with developers to create a back-end that calculated dual Imperial/Metric recipe measurements for best in app user experience.

Melbourne, Victoria, Australia

Nourished Life BWX Ltd, Jun 2016 - JUN 2017Led project management for Australia’s leading Organic Beauty and Health E-Commerce website, overseeing the entire supplier onboarding journey from contract initiation to product upload.Managed supplier contracts, from contract negotiation to product uploadingImplemented a onboarding workflow using Asana to ensure efficient onboardingFostered strong relationships and partnerships with brandsDeveloped tools and databases for internal stakeholders, guaranteeing compliance with organic and vegan-friendly product standards

London, United Kingdom

Managed client relationships on key accounts, Ibis UK and Accor Hotels UK.Built relationships with new clients specifically start-ups in the food and drink industry.- The direct contact between client and agency creative team- Scheduled creatives in their daily tasks & workflow (implemented scheduling and briefing systems)- Project managed jobs from brief to strategy, design, print and launch- Reviewed final copy and design on completion- Built relationships with suppliers such as printers and retailers- Managed the accounts budget including invoicing through Quickbooks- Work end to end on Ibis UK breakfast campaign (see link below)

Sydney, Australia

As the Digital Design and Marketing Executive of The Menzies Hotel Sydney I was the lead on all in-house design projects, social media, partner relationships, Online Travel Agents and general creative direction for hotel outlets and key campaigns.- Managed social media platforms, analysing their ROI (saw 60% growth in engagement)- In-house graphic design for web and print (saving 20k in design costs over 18 months)- Restaurant and bar graphic and interior design (total re-design and launch of 3 restaurant/bar outlets)- Managed online travel agents and their accounts- Managed fully responsive website production, all phases (noticed decline in mobile visits and initiated fuly-responsive web design)- Designed and executed email marketing campaigns- Contributed to the annual Marketing plan

Sydney Area, Australia

- Initiated a social media presence within the company- Creative designer for print and web marketing- Initiated hotel rebranding 2014, including stock levels and ordering through various suppliers- Managed website content including SEO and SEM with external providers and Accor head office- Marketing Budget- Building relationships with suppliers- Preparing a monthly marketing report on key initiatives, successors and business needs for stakeholders

Sydney

- All Personnel file administration - Prepare contracts and start up paper work for new starters- Recruitment - OHS Chairperson, hosting monthly meetings and initiating OHS changes- Driving the Hotel Social Club to engage employees and create culture- Conduct hotel inductions for new starters- Conduct exit interviews- Initiatives and co-ordinate the reward and recognition programs - Manage the employee referral program - Review the results of the 8 week on boarding survey and exit interviews and in consultation with HR Manager develop an ongoing action plan - Prepare announcements for all movements within the hotel - Monitor and track employee visas

Townsville, Australia

HR onboardingOrganizing meetings and events including inductionsPreparing candidates for interviewsPersonnel and Invoice filing Acted as Temporary Payroll Officer for 450 staff over 3 monthsCompleted Cert III in Business Administration