Sara Rowland Email and Phone Number

• Responsible for creating, managing and analyzing annual promotional calendar for national and regional marketing campaigns • Developed and led communications for promotions across executive leadership, internal stakeholders, franchisees and field operations• Partnered with the Business Intelligence team to strategize and implement marketing initiatives for driving profit and profitable check for the brand• Collaborated with the Consumer Insights and Marketing Analytics teams to evaluate promotional key performance indicators and provide data driven recommendations to inform decision making• Managed working relationships with creative external agency partner including MSAs, SOWs and Creative Briefs• Developed strategic briefs to guide creative positioning, messaging and deliverables for creative external agency partner

• Responsible for leading cross-functional teams to validate, test, launch and commercialize new products via menu innovation and renovation. Past projects include but are not limited to: Build Your Own Pizza Bowls, The Philly Pizza & Pizza Bowl, The Buffalo Chicken Pizza & Pizza Bowl, Heart Shaped Pizza, Chicken Parmesan Pizza & Pizza Bowl, Cauliflower Crust, Pizza Bowl Packaging, Sausage Magnifico, Ultimate Magnifico Pizza & Pizza Bowl, Boneless Chicken Wings & Sauce Line, The Pizzoli Line• Led new product development weekly status meetings for 20+ cross functional team members• Supported the execution of annual marketing promotions including creative development, messaging priorities, competitive analysis and market performance• Owner of consumer facing menu content and led marketing responsibilities for major internal SaaS transition• Implemented a reduction in family sized salad dressing packets providing an average annualized savings of ~$250K• Partnered with Culinary team to develop product pipeline, coordinate testing and launch efforts, support product validation and commercialize and analyze market performance• Partnered with Consumer Insights Team and various external vendors to lead quantitative and qualitative research projects as well as central location tests on prototype products• Utilized internal data to analyze and strategize in developing best performing core menu items resulting in new product launches, LTO offerings, menu item renovations and menu item eliminations• Established a central repository for all mandatory, optional and variance menu items including their recipes and approved product descriptions for the brand broken out by differing entities within Marco's • Prepared for, presented to and led meetings with various franchisees and internal team members during store testing periods to optimize new products and operation efficiency for system-wide launch readiness• Team recipient of Nielsen's 2021 BASES Menu Innovation Award

• Responsible for the full cycle management of large scale projects for multiple brands and Client accounts• Collaborated with all agency disciplines including Account Service, Creative, Production Management, New Business and Accounting – with an understanding of the needs and capabilities of each in order to develop schedules, allocate resources, budget time, problem solve and route deliverables• Effectively served as the critical connector between all agency branches driving the project team to success• Defined, developed, executed and presented project proposals according to the Clients vision • Assisted Account team in the creation of Marketing and Communication annual plan ideations to ensure success of Clients goals• Created and updated status reports to lead weekly Client status meetings• Prepared for and lead internal meetings on project communications 3x/week• Proactively addressed potential project bottlenecks to avoid ambiguity and hurdles• Partnered with Account team members to develop internal Creative Briefs

• Responsible for managing external agencies, supporting innovation development and leading various projects• Project Lead for digital asset management and production on brand repository updates of 270+ SKUs-Successfully led photo shoots for hero images and recipe developments with 12 innovation products-Project Manager in Project FDA2020 conversion of all SKUs from photographic images to digital renderings • Project Lead on eCommerce accounts management with all major retailers.-Collaborated on the development of new marketing copy for top SKUs and Amazon A+ content for innovation items-Conducted imagery and copy audits regularly for online brand consistency• Project Lead on Consumer Affairs agency management and program-Successfully organized and restructured program projecting to lower claim payouts by 50% YOY-Managed daily agency communication and analyzed and reported on monthly KPIs implement process improvement as needed• Collaborated with team members on advertising projects including national campaigns in digital, print, social, and TV• Coordinated operational efforts with creative briefs, SOW’s, RFP's, invoices, and budget management

• Responsible for selling, booking, and coordinating photography services for 20+ contracted photographers including management of all calendars, timelines, client services, travel & accommodations, and product distribution for each differing event• Assisted owners with operation duties as needed• Conducted consults in person and remotely while promoting personal skills in sales to successfully procure new client accounts• Completed full cycle processing of payments from negotiation through final transaction• Managed client and photographer departments to coordinate effective team communication• Networked with industry leaders and vendors to promote business portfolio and generate leads for future sales opportunities• Conceptualized and organized promotional shoots to diversify photographer’s individual portfolio within the company• Regularly received rave reviews from satisfied clients

• Responsible for full cycle recruitment of students by utilizing personal skills in sales, customer service, and detailed documentation for goal attainment.• Held the highest percentage closing rate at 84% within a team of 20 for over 2 years• Acted as primary liaison between internal departments and generated documentation to support marketing and recruitment campaigns• Implemented and established the companies Facebook, Instagram, DocuSign, & Snapchat accounts• Assisted with managing and structuring a team of 20 Sales Representatives throughout 10 branches within the state• Consistently evaluated, restructured, and updated departmental processes, software, & marketing materials to support team growth and development• Regularly collaborated with marketing department to research industry trends, develop focus group strategies, and execute materials to increase brand awareness• Evaluated team performances and trained department members in necessary fields to promote company and professional developmental growth.• Innovatively created a new position for myself that lead to the creation of a new department within the company• Utilized customer service skills while interviewing prospective students to motivate and achieve their career objectives• Organized, promoted, and executed campus events and college information sessions for recruitment and brand strategy

• Responsible for staffing, including recruitment & interviewing, as well as supervision, management and scheduling for 30+ employees.• Executed and led event planning and local business outreach to increase traffic & sales.• Managed social media accounts for marketing purposes.• Implemented organizational techniques for effective management

• Initiated and established relationships with local high schools to build a new network• Presented to high school students regarding life skills and educational opportunities• Responsible for recruiting prospective students via presentations• Interviewed and motivated prospective students to achieve their career objectives• Utilize personal skills in sales to successfully create enrollments• Act as liaison to coordinate effective team assistance for each students particular needs• Represented Bohecker College Columbus at High School Career Fairs• Maintain detailed documentation of every web, phone, and in person interaction

• Supervised, Managed, and Scheduled employees• Conducted Interviews and reference calls• Personally developed leads using ideal marketing strategies

• Managed and counseled Adult Mental Health/AOD dependent individuals daily• Met a 100% productivity requirement each month• Preformed on-call crisis stabilization duties every other weekend