Expand existing accounts by building a rapport with clients and upselling additional projects. Promote new account development through researching, prospecting, and negotiating with potential clients, including delivering dynamic presentations on services and benefits. Streamline day-to-day processes by managing a talent time sheet and project estimates.• Effectively boosted brand image and presence by completely overhauling the company logo, LinkedIn page, and website.• Increased website and LinkedIn profile traffic by integrating digital marketing efforts across various sites.

Drive engagement across business travel, Fit, and Consortia markets by building strategic client relationships. Consistently boost sales through analyzing market performance, responding to room/meeting space inquiries, and identifying opportunities for development via Agency 360, Demand 360, and STR. Actively improve customer satisfaction and engagement by utilizing hotel systems to provide all hotel staff with relevant account information and independently negotiating mutually beneficial contract negotiations. Developed an annual BTS transient pricing strategy for solicitation season by analyzing trends, market data, and previous account performance while taking the hotel budget into account to set wish/walk rates and negotiate individual account rates for the upcoming year.• Maximized overall revenue through facilitating market segment growth via establishing strategic relationships, value selling, and soliciting.• Successfully implemented in-house customer success initiatives by closely collaborating with multiple hotel departments and training front desk employees to recognize potential corporate customers and apply benefits accordingly.• Independently expanded scope of responsibilities by taking on Group sales.

Directly managed/maintained group and transient inventory controls through closely collaborating with the Director of Revenue Management. Identified the impact of business on RevPar by conducting displacement analysis of group business. Coordinated administrative operations by analyzing pace, completing pace reports, providing a synopsis of results vs. decisions previously made, and heading future pricing strategy discussions.• Significantly improved efficiency across the hotel, enabling direct messaging to front desk agents and for the BT Manager to increase delivery benefits to each corporate guest, by streamlining the entirety of hotel systems and generating cleaner data for reporting.

Consistently drove sales expansion and business growth via qualifying leads and soliciting potential clients. Managed all new customers and accounts by addressing sales inquiries from potential clients in addition to value selling proposals for corporate groups, business meetings, and large-scale events. Facilitated client satisfaction through working in conjunction with operations departments to ensure that accounts were fully serviced.• Achieved and exceed sales objectives for two consecutive years by successfully soliciting, engaging, and presenting proposals to returning/new clients for their events as well as ensuring that events were a success from procurement to departure.• Surpassed solicitation goals in acquiring new hotel clients by researching potential clients in the market, targeting clients with events at competitor hotels, and sending larger business to partner hotels ($150K).