Managing BtoC digital marketing projects: email campaigns, content strategy, social media, marketing automation, launching new brand identity, partnerships management, monetization, data analysis and optimization.

Definition of the online and offline marketing strategyProject Management: Smilers Rebranding, creating documents and sales support materiel (Brochures, Videos, protocols.), digital campaigns (website, social media, emailing.), events (Tradeshows, training sessions and Symposium), KOL Relationship managementCollaboration with the R&D teams for the launch of new products (Smilers Expert, Smilers Fix).

S4M – the Mobile Shopper Advertising Platform – is the first and only mobile advertising technology to connect brands with consumers, by bridging the gap between digital advertising and the real-world. S4M’s mobile-first technology is the only platform to have received the MRC (Media Rating Council) accreditation across the entire mobile user journey. Its unified technology empowers brands with full transparency and control from impression to consumer conversion (in apps or mobile sites) and physical points of sales. Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 140 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

Handling annual marketing planning & managing day to day marketing operationsWorking closely with the development team to research and design new products Designing sales and marketing collateralManaging emailing campaigns and newsletters increasing brand awareness and client email database.Handling the brand community managementCoordinating and supervising digital and media partners’ relationshipManaging organic and paid SEO, Facebook ads and all media buying (affiliation, direct partnerships with publishers...)

Coordinating and managing all consumer marketing projects. (Mak-C, Tri-C, Boni)Developing and executing the annual marketing plan that includes, advertising, PR, events, direct marketing, sales promotions.Research competitor information, market information and project information.On a day-to-day basis, briefing & managing the activities of design agencies on key campaigns as appropriate, ensuring the most creative and effective communication.Developing the detailed marketing implementation plans for specific projects and campaigns, and ensure their implementation and adherence to briefs, budgets and deadlines.Undertaking post-campaign evaluation through tracking research and provide recommendations for future activity. Identifying and exploiting marketing opportunities and constantly seeking innovative ways to raise the profile of the brand. Source suppliers; prepare reports and presentations to assist in new product development.

Handled the director daily administrative tasksTook in charge the first contact with new clients, analysing briefs and dispatching to convinient teamsManaged press relation Conducted Market and competitive monitoring.

Handling accounts management, supervision, corporate marketing and communication. Preparing creative, business briefs and briefing the creative team. Follow up on all design projects and communicating with the clients. Prospecting and searching to engage new clients. Preparing new business proposals. Preparing all company related communications (newsletters, e-mails, events planning, greetings…)

Launching “Xan Wellness” on the French and Monaco markets;Preparing all prelaunch studies: market research; market and competitive monitoring;Prospecting new distributors. Planning marketing strategiesPlanning and Executing PR and Communication Activities: Press Releases, Articles and Mailing, Events planning, Trade shows organization, developing all communication material: POS, Brochures…Master’s Thesis: “The influence of the Packaging on the Consumer Buying decision”; Case study: Xan Wellness Packaging; Quantitative study.

Conducted a study on the ''Strategic use of Patents", "Blocking patents".

Prospected Clients and selling financial products.Planned and executed all direct marketing activities.

Undertook a general training course in all banking operations

Oversaw all customer service daily operations and teller daily operations (opening accounts and letter of credit, issuing bank guarantees and settling installments, etc…)