Atualmente Head da competência de Design & Experiência do usuário para as empresas do Grupo Segurador e áreas da Holding, responsável pelo fortalecimento da cultura de design como ferramenta para o clientecentrismo e pelo aumento de maturidade da atividade.Resultados:- Aumento de 10x no time de funcionários designers e especialistas em experiência do usuário no grupo segurador, nos últimos 3 anos- O Base Design System possibilitou o desenvolvimento de quatro aplicativos no tempo de 1- Em projetos com o uso do Design System, identificamos aprox. 30% de eficiência operacional em times de design e tecnologia- Interesse e adoção de Design e UX por outras áreas e departamentos, além do digital- Índicadores de engajamento nos eventos para a comunidade de design e entusiastas gira em torno de 90% satisfação e retenção

Responsible for implementing and maintaining:- Design & UX chapters and communities- Design System- Design Ops team- Key processes for design activity - A managed discovery guildDeliveries:- Start the process from Style Guide to Design System- Every designer is able to apply usability test- 3 managed communities- 3 managed chapters- A process for frequent interactions with usersResults:- Increase 100% on usability testing capacity

Being responsible for coordinate user experience quality assurance and governance, designops, user experience and visual standards; design system; also taking part of digital strategy definition and responsible to translate the strategy into user experience and visual standards, as well digital experience guidelines. Responsible for coordinate some initiatives as a Welcome Kits and Department Communications.

As a researcher and service designer, leading initiatives for cultural change, designops, user experience, visual standarization and style guide; taking part of digital strategy definition, welcome kit and internal communications; responsible for executive presentations, translating day-by-day into an executive vision to support decision making.

As a researcher and service designer, facilitating ux, design and product management decision applyng design thinking process, method and tools, experiencing a hybrid waterfall-agile process.

DUCO is a specialized design consultancy that help businesses and governments step up to innovation applying design intelligence to facilitate problem solving and the discovery of new opportunities. Responsible for:- Lead researches with users, data and desk, interpret the results and generating insights to guide the consultants and create solutions for our clients.- Also as service designer, develop new business models, remodeling services and processes.- Run researches focused on support design management consultants, helping our clients to make more assertive decisions on how to make their investment in design count.- Development and facilitation of design thinking and co-creation workshops with stakeholders and users, as well as facilitation in design sprints.I had the opportunity to manage the 2 biggest project we had got, one of them was about the use of design in businesses. I leaded researches and development of educational materials for speakers around the country. I also lead tests and running pilots as a speaker around every Brazil's states. I had the opportunity to deep dive on 20 economy's segments and propose diverse ways to use design to support business to get the next level. Also I leaded a team of 3 design researchers, interacted with the sponsor and more than 50 stakeholders around Brazil and I visited each corner of the country to talk about design, sensibilizing several entrepreneurs for the use of design at their businesses.

During this period, the most relevants projects I was involved in as Design Researcher was development of our clients maturity models for innovation, design and design for exportation. On my second year, besides my activities as Researcher, I assumed the Brand Management, leading the website's content renew, social media stablishment and also contributed to build a strong reputation for the consultancy.

Responsible for researches with users, data and desk, interpret the results and generating insights to guide the consultants and create solutions for our clients.Creating design policies using design processes and methods for the Uruguayan Government was the most valuable project that I've been working on during this period. After understanding the context, the objectives and the research. Our propose was a strategy with recommendations, guidelines and a roadmap (short, medium and long term) to ensure the increase of services and industry quality through investment in design education, partnerships, innovation culture, design maturity and programs.

Substitute professor for undergrad disciplines:- Visual Project with real client;- Design Management, teaching subjects as business design, creative business models, innovative business, design businesses and the designer as enterpreneur. Also service design, design thinking and managing design in different contexts: small to big companies, service to industry. I also was mentor for some undergrad thesis:- service design in public sector;- branding for a new entertainment enterprise;- a design process book.As mentor, I'd got the award "best project" in that year.

Wap is a german brand. It is so strong in Brazil that the brand is it's head product synonymous: the high pressure washer. The brazilian company acts in the cleaning industry producing locally and also importing, selling B2B but also looking at final customers and users.Involved in:- Stablishment of the design department, handling a real cultural change and working on processes mapping and analysis, as well as roles definitions, involving the departments and considering design on a strategic position.Responsible for:- Run market research and planning validation clinics with users. - Development of a new product portfolio, its product design guidelines and defining product families, including brand architecture, target, prices, naming.- Strategy for a new home appliance brand for the group, mainly its positioning based on costumers and market research, to increase it's market share on home appliance field.- Industrial products and accessories redesigns, focusing on kick wins, improving products based on a better usability.- Consolidation of the usability tests methods.

The largest producer of heavy duty trucks in Europe. In Curitiba is located the largest industrial complex of the brand in the continent, that leads Latin America businesses. I was at a strategic department, leading with activities related to product planning, strategic planning, market and competitor analysis, soft products (services), new business, branding and legal & regulatory. Responsible for:- Support mainly product planning activities as market researches and competitors analysis, user validation clinics and it's analysis.- Executive and strategic planning presentations.- Keeping the department up to date about the engineering projects follow-ups, taking part of the weekly meetings with the objective to identify tangencies with soft products, legal & regulatory, branding, strategic and product planning strategies.Involved in:- Organizing and running validation clinics with users and other stakeholders. - Translating validation clinics results and data analysis into directions and guidelines for the executive board and engineering, design, marketing, branding, business development and engineering sales and teams.- Setting up and pre-project of 10 years special edition vehicle (VM 270 Athor 2013), defining cabin specifications from understanding customer data and business strategy, also articulating and interacting with almost all departments in the company.- Development of an event for the annual specialized press about how Volvo Trucks is acting on design and technology, as the only designer involved in and one of the idealizators. My role was support the content creation, connecting Volvo's design and tech actuation with an updated content and a market expert and influencer as speaker.

One of the best design agency in town, attending Matte Leão, Herbarium, Ferrero (Kinder Ovo, Nutella), Burger King, O Boticário, Laticínios Marília, and others.Responsible for:- Develop POP materials, packaging and low complexity products. Always looking for a better method for development, including desk and user research, benchmark, hand sketching, rendering and 3D modelling and rendering. - Responsible for national and international product awards subscriptions.- Involved in the organization of a product reference library to support the product team on benchmark and similar analysis.

TSW Brazil rep, sportive alloy wheels industry, automotive accessories importer. B2B sales and brand representation. Responsible for creation and coordination of:- Product catalogues, including wheels photograpy and images treatments. As my principal activity, I had identified and also created a photo studio to get better results and efectiveness on image treatment.- Training materials as e-books and presentations for B2B customers. - Marketing and POP materials, supporting commercial and sales team in their relationship with B2B customers.- Company's presentations for sales teams and partnerships. Involved in:- Wheels production processes and packaging development.- Car prototypes development.