Sara Santilli Email & Phone Number

United States

Los Angeles, California, United States

Lead and coordinate SOW meetings with new clients to gather information on their business objective and present marketing options customized to their business model.• Direct and manage various departments such as ops, media, and tech on project details, writing objectives, and follow up with team members on a weekly basis to make sure project progress is aligned with the objectives, metrics, and timeframes.• Co-manage in-depth discovery sessions, gathering project requirements as timeframes to build surveys and fielding. Keep a constant and open communication with internal teams to ensure top quality project delivery.• Create clear transparent project statements and actively promote business growth opportunities for clients such as customized research methodologies.• Act as the first point of contact for critical issues with field work and final data reports, while maintaining adaptability to rapidly changing business needs• Lead cross-functional teams such as ops, design, tech, and media into marketing research projects within CX, Sports and Sponsorship, CPG, Health, and Tech industries, to ensure top quality delivery in a timely manner.• Responsible for identifying and analyzing different research methods that better line up with our clients marketing projects leveraging on primary, secondary, or in-house data and presenting simplified plans with the goal of building and maintaining client relationships.

•Coordinated and managed meetings with existing and potential key customers to build business relationships and evaluate or promote business opportunities.• Provided internal support as required to clients and their CSS and customers to ensure successful project execution.• Reviewed qualitative and quantitative research methods that resonate with target audiences to extrapolate detailed data about the sample.• Drove regular scheduled customer conference calls and clients’ meetings to ensure the continual flow of information with timely updates on all open projects, screenings, testing, and surveys.• Partnered with clients’ management team to ensure that data collected through focus groups, in- depth interviews and hidden observation meet clients’ needs and high-quality data.• Successfully led and managed qualitative research projects, influencing strategic and operational planning.• Conducted analytical consumer insight research throughout the complete project cycle using in- house data from past projects, or CSS.• Provided insights through meetings, emails, reports, and recommendations to improve the effectiveness of marketing campaigns, marketing efforts and promotions.• Performed benchmark analyses using both internal and customer service data to confirm existing key performance indicators (KPIs).

Los Angeles

• Drove continual improvement in our team by being a team player and collaborating with external teams conducting trend analysis and promote multicultural approach to be a champion of change.• Turned complex data set into easy, understandable sheet by tailoring reports using programs such as Microsoft suit or google charts for VPs and my team.• Prepared definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers, and new products.• Developed customized consumer surveys to capture segmentation behaviors, feedback, and potential interests.• Consistently exceeding assigned quarterly and annual KPIs through efficient reporting and engagement in the main role objectives using market measurement software.• Participated in formulating market and product development strategies alongside with sale department to support continued profitable market growth and create new markets.• Influenced strategic decisions through the interpretation of consumer and market research findings leveraging on my multilingual skills and translating costumers’ responses.• Designed go-to-market strategies, emphasizing the importance of research in product strategy.• Took a pivotal role in formulating and taking ownership of the UX strategy, aligning with businessobjectives and industry standards.

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts - Ba, Music Performance