I focused on building strong brand identities and marketing strategies for Cold Stone Creamery and La Diperie, while also collaborating with amazing partners like Tim Hortons and Rocky Mountain Chocolate Factory to boost visibility, increase day-part sales, and customer engagement.One of the highlights was crafting national promotion strategies based on real data, market trends, and a strong cross-channel approach. These campaigns not only resonated with our audience but also optimized our promotional results. I also worked on some exciting national programs—charitable initiatives, sports sponsorships, and in-store promotions, each helped strengthen our brand presence. Collaborating with analysts was key in understanding product mix and campaign performance. We turned those insights into strategies that really made an impact on our revenue growth.✪ Notable accomplishments ✪➤ I had the privilege of pioneering the My Cold Stone Club Rewards loyalty program, which grew by 6M members over five years. We integrated the program across SMS, email, POS, mobile apps, and customer data platforms. These efforts enhanced customer engagement and influenced purchase behavior in such a positive way.➤ Along the way, I managed and optimized over $19M in annual marketing budgets to make sure we were driving the best possible results.➤ Working closely with executive leadership, I also helped launch a third-party delivery program that now accounts for 25% of system-wide sales, while significantly improving our ability to track and report sales data.➤ I spearheaded the brand’s first-ever required store refresh program, which boosted individual restaurant’s Same Store Sales by 5-15%.➤ One of the most exciting projects I worked on was an entertainment collaboration with Mattel and Warner Bros for Barbie The Movie. This activation generated a staggering 2.4B PR impressions and $3.6M in PR ad value, which had a lasting positive impact on Same Store Sales throughout the year.

I managed a $4M regional and local marketing budgets, handling everything from forecasting to detailed analysis to ensure we stayed on target. Leading a talented team of four Marketing Representatives and four Media Buyers, I oversaw media planning, asset creation, and seamless execution across campaigns.I was also responsible for marketing and brand management for Cold Stone Creamery, Cold Stone Yogurt Bar, and Maui Wowi Hawaiian Coffee & Smoothies, ensuring our messaging stayed consistent and impactful across all platforms. One of the most rewarding parts of my role was managing strategic alliances and co-branding partnerships with iconic brands like Rocky Mountain Chocolate Factory and Tim Hortons, driving brand growth and mutual benefits.✪ My key successes during this role were ✪➤ I had the privilege of teaching "Marketing 101" to new franchisees during Kahala’s week-long training, leading workshops on SWOT analysis, internal marketing strategies, and leveraging available resources. Over the years, I crafted and presented this 2-hour course to over 120 franchisees annually, providing essential marketing insights to help them thrive.➤ Managing a $4M media budget, I drove 11 consecutive quarters of positive same-store sales growth. I also worked internationally, instructing Master Franchise Partners on marketing strategies, public relations, and brand positioning to ensure brand consistency across the globe.➤ One of the most fulfilling projects I led was the "Random Acts of Cold Stone" national giving campaign, which recognized franchise success and engaged customers in a meaningful way. Through this campaign, we amplified our social media presence, generating 100K+ impressions and boosting store sales by 3%.➤ Additionally, I’ve had the honor of being a guest speaker at the American Marketing Association, Thunderbird School of Global Management, and ASU’s W.P. Carey School of Business, sharing my passion for marketing with future leaders.

I managed creative artwork, assets, and promotional content for local franchises, working closely with franchisees and the Creative Services team to ensure smooth collaboration. I also administered the local store marketing reimbursement program and budget, handling documentation and processing requests through accounting.Providing franchisees with tailored marketing strategies was a big part of my role, where I offered insights on customer demographics, conducted SWOT analysis, and assessed trade areas and competitors to refine their marketing efforts. I took the lead in directing Co-op media plans, managing territorial budgets, and coordinating media bookings with buyers.One of my key accomplishments was establishing a strategy to align DMA/Co-op media plans with national advertising efforts, a system that continues to deliver consistent results today.✪ My major contributions included ✪➤ I designed a local marketing plan that successfully prevented a store closure in Culpeper, VA, generating revenues 2-3% above company averages in the first month. I also researched and developed regional marketing strategies for about 50 DMAs/Co-op restaurants, overseeing everything from advertising and promotions to new store openings.➤ Additionally, I created internal structures for media buying and the local store marketing reimbursement program, establishing protocols and policies that are still used by National Marketing Managers today.

✅ My day-to-day responsibilities:I worked closely with Blimpie franchisees to plan and execute store grand openings, conducting research on community demographics and providing tailored local marketing strategies. I also supported National Marketing Managers in developing media plans, collaborating with franchisees to schedule and plan their advertising content.Part of my role involved evaluating potential vendors, reviewing their capability documents, explaining pricing structures, and recommending the best options to the VP of Marketing.✪ My major contributions included ✪➤ I collaborated with the Creative Services team to design advertisements that aligned with our brand’s objectives, ensuring final ad files were delivered to magazines, newspapers, and websites on time.➤ I also conducted competitor research, tracking websites, social media, and industry publications, and shared valuable insights with management during our weekly brand meetings.