Sara Scarborough Graham Email and Phone Number
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After 20+ years of leading marketing and innovation in multifamily, I founded Six Dots Consulting to provide growth consulting, fractional CMO/CXO services, and advisory support. Through Six Dots, I partner with growing operators and developers, PropTech companies, and VCs to connect the dots between six key aspects of business strategy: Product, Process, Platform, Place, Promotion, and People. Whether you're seeking long-term guidance or expert insight for a specific project, I provide customized solutions, leveraging decades of experience to solve complex challenges across multifamily, PropTech, and beyond.My work spans a variety of areas, from optimizing operations and team performance to evaluating organizational needs and tech stacks. I also create compelling marketing and content strategies, fine-tune market positioning, prioritize product roadmaps informed by critical stakeholder feedback, and mentor emerging multifamily leaders with career insights and guidance. As a trusted multifamily “insider,” I bring a strategic approach rooted in a deep understanding of the industry’s complexities, with a strong focus on business strategy and the human connections that drive it forward.While there’s no question that real estate matters — it’s the foundation of the multifamily industry — its true magic lies in its people and relationships. This focus has shaped my career and inspired my commitment to serving on a variety of advisory boards and committees, as well as speaking and moderating at industry conferences. Outside of multifamily, I am a longtime member of Chief, a vetted community made up of senior-level women executives.
Six Dots Consulting
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Founder + Chief Executive OfficerSix Dots Consulting Jul 2024 - PresentSix Dots was founded to help growing multifamily businesses thrive. As a growth advisor and fractional CMO/CXO, I work with operators and developers, PropTech supplier partners, and VCs looking to connect the dots between marketing, operations, and technology.
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Chair, Multifamily ForumUs Proptech Council Oct 2024 - PresentAustin, Tx, Us -
Consulting MemberThe Upside Oct 2024 - PresentNew York, Ny, Us -
MemberFractionals United Jul 2024 - Present -
Founding MemberThe Bold Leaders Collective 2024 - Present -
MemberChief 2021 - PresentNew York, Ny, Us -
Advisory Board MemberMultifamily Social Media Summit 2015 - PresentNapa, California, Us -
Senior Vice President, MarketingBeacon Communities Llc Apr 2021 - Jun 2024Boston, Ma, UsChief marketer and member of senior leadership team, with oversight of marketing strategy, brand management, communications, and CX. Charged to reimagine the marketing organization to increase capabilities and improve overall customer service. Championed new technologies and initiatives impacting marketing and leasing operations. Oversaw MarTech vendor partnerships. Drove occupancy and rent growth for a diverse portfolio of 20,000 units (150 communities). Served on Beacon’s Digital Transformation Governance Committee and Operational Steering Committee. Accomplishments include:• Successfully restructured the Marketing Service Center in less than a year, doubling the size of the department and creating two distinct teams focused on revenue growth and creative services.• Oversaw revenue growth team’s efforts to analyze revenue management platforms and subsequent consolidation. Adoption of operator’s mindset and shift to encourage pushing rents resulted in 6-8% rent growth, YoY. • Introduced numerous new platforms, processes, and partners to improve workflows, deliverables, and feedback loops, including Canva, Snappr, ChatGPT, and Menti. Hired branding agency to streamline brand development for new construction projects. -
Founding Member32 Cents 2023 - 2024 -
Advisory Board MemberZillow 2013 - 2024Seattle, Washington, Us -
Head Of MarketingThe Dolben Company, Inc. Oct 2009 - Apr 2021Woburn, Ma, UsChief marketer and key member of operations team, leading all marketing, advertising, and public relations initiatives. Responsibilities included brand management, managing and analyzing advertising and marketing campaigns, new business development, client services, contract negotiation, and overseeing property enhancements. Evaluated and implemented strategic initiatives impacting marketing, technology, and leasing operations. Collaborated with internal/external clients, architects, interior designers, and other key stakeholders to ensure the success of more than 50 new Class A developments/lease-ups. Partnered with ten regional managers to optimize property performance. Mentored and supervised the marketing team. Accomplishments include:• Served as platform executive sponsor for numerous strategic initiatives, including revenue management, chatbots/AI/marketing automation, CRM, and virtual touring. • Oversaw deployment of portfolio-wide call center with average 94% responsiveness rate.• Led team to develop multi-touch leasing training curriculum for all onsite team members; oversaw annual sales/leadership training for 200+ employees.• Managed RFP process for selecting new marketing agency of record; directed development of new collateral and website (Dolben.com), with relaunches in 2013, 2016, and 2021. -
Director Of MarketingNorthland Jun 2007 - Oct 2009Newton, Ma, UsLed Northland’s marketing department, overseeing all firm marketing and public relations activities. Developed and implemented integrated marketing strategies and programs. Created/identified resources to raise awareness, increase leads, streamline costs, and ensure brand consistency across all business lines, inclusive of Class A multifamily and commercial real estate portfolios. Mentored and supervised marketing team. Accomplishments include:• Created new suite of marketing materials for multifamily properties, directly impacting resident retention/acquisition and supporting nationwide portfolio occupancy >90%.• Oversaw development of online portal for marketing materials; 91% of properties onboard in first six months post-launch.• Originated full-scale crisis communications plan, impacting all corporate, commercial and multifamily managers. Five crises effectively handled within two weeks of program rollout.• Developed social media marketing guidelines, advising multifamily staff how to appropriately engage with residents and prospects. -
Marketing ManagerNorthland Mar 2005 - Jun 2007Newton, Ma, UsBuilt Northland’s marketing department from the ground up. Created firm’s first internship program. Crafted and implemented marketing plans for firm’s first two development projects, Hartford 21 and Endicott Green. Developed integrated marketing strategy, inclusive of new brand platform for multifamily portfolio and development of new corporate website (Northland.com), launched May 2007.
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Marketing CoordinatorBerkshire Mortgage Finance Jan 2002 - Oct 2004Coordinated corporate, national, and local marketing initiatives. Actively involved in the creation and implementation of the company’s strategic marketing plan, with personal responsibility for public relations and brand management. Collaborated with origination staff to bring in new business. Co-managed a Marketing Assistant. -
Project AssociateSpaulding & Slye Colliers May 1999 - Nov 2001UsKey liaison between development and marketing teams and outside PR/public affairs consultant. Organized special events and programs. Coordinated public programming initiatives with local non-profit entities. -
Account CoordinatorArnold Worldwide Jun 1998 - Mar 1999Boston, Ma, UsTracked industry trends and client activity for entire PR division. Conducted research for new business proposals. Performed extensive media and community relations. Planned multiple events and outreach programs for major financial services and healthcare clients.
Sara Scarborough Graham Skills
Sara Scarborough Graham Education Details
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Colby CollegeEnglish -
Emerson CollegeIntegrated Marketing Communication
Frequently Asked Questions about Sara Scarborough Graham
What company does Sara Scarborough Graham work for?
Sara Scarborough Graham works for Six Dots Consulting
What is Sara Scarborough Graham's role at the current company?
Sara Scarborough Graham's current role is Founder + CEO, Six Dots Consulting | Multifamily Growth Advisor | PropTech + CX Champion | CHIEF Member.
What is Sara Scarborough Graham's email address?
Sara Scarborough Graham's email address is sa****@****ben.com
What is Sara Scarborough Graham's direct phone number?
Sara Scarborough Graham's direct phone number is +178140*****
What schools did Sara Scarborough Graham attend?
Sara Scarborough Graham attended Colby College, Emerson College.
What skills is Sara Scarborough Graham known for?
Sara Scarborough Graham has skills like Social Media Marketing, Marketing, Marketing Strategy, Marketing Communications, Integrated Marketing, Social Media, Brand Management, Advertising, Online Marketing, Strategy, Public Relations, Leadership.
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