Sara Shepherd Email & Phone Number

United States

I consult with small businesses on website design, software integration, marketing, and content strategy.Together, we orchestrate custom comprehensive digital strategies including web design, software integration, and content planning.

Creating custom client-facing data dashboards to monitor and report on the performance of multi-platform ad campaigns.

Canby, OR, US

• Worked closely alongside the development and marketing departments to define content strategy and cultivate a positive user experience with clear and relevant documentation.
• Day-to-day, I tested and documented software behavior, wrote internal and external help guides, produced instructional videos, and led the design and organization of our new help system.
• Collaborated with development and marketing teams to define content strategy, enhancing user experience through clear documentation and instructional materials.
• Served as project manager and lead designer of a brand new Support website, launched in 2020.
• Meticulously tested software behavior, ensuring accuracy in documentation and creating comprehensive internal and external help guides.
• Produced engaging instructional videos, significantly reducing user inquiries and streamlining onboarding process for new software users.

• I oversaw the technical and content improvements for two e-commerce websites (Lightspeed, Squarespace), owned B2B and B2C content strategy, and managed the company's editorial and social media calendars and content.
• Increased wholesale revenue 45% over last year with a 143% increase in site traffic, attributed to improved content, clearer product organization, and improved site structure.
• Increased retail site traffic 300% since January, sales 25% with the AVO up 11%.
• Social following doubled during my management.

Portland, Oregon, US

• I brought the client-focus to our four-person leadership team and owned the client experience.
• Managed the technical relationship-building and support for 44 clients nationwide.
• Oversaw content strategy.
• Authored over 200 how-to guides, numerous product training and implementation materials, training videos, blog posts, social content, and marketing communications material.
• Provided technical training, custom implementation, and process strategy.
• Optimized and lead support and development processes (Zendesk, JIRA).

Portland, Oregon, US

• Hired as the third member of a small software team undergoing a serious transition. Rapidly established standards, procedures, and workflow for internal and external processes.
• Created and implemented support procedures and standards.
• Implemented JIRA from the ground up including documentation of 108 issues.
• Managed requirements for bug reporting and prioritization for sprint planning.
• Created and launched a new company website and increased traffic by 192%.
• Increased demo requests and initial prospect engagement by 30%.

New York, NY, US

I provided high-level software support and design assistance - breaking down the complexities of responsive design, SEO, domain management, code, analytics, and more into clear and understandable directions that empower our customers to succeed.Internally, I also assisted with the development of training programs, produced videos for various departments.

• I created high quality content on demand for a variety of clients in a wide range of industries. Content included marketing materials, social media management, website content, blog entries and articles, SEO and data.
• The Animation Studio of Debra Solomon | New York, NY
• Indie Ella | Portland, OR
• Ginger Lamb Clothing | Portland, OR
• Yakima Valley Health Services | Yakima, WA
• Dominite | Albany, NY

• In addition to creating product documentation and marketing materials, I also organized events, managed social media accounts, and provided customer support for the 3D printing materials made by this engineering firm.
• Organized and coordinated public outreach including CES 2015, maker groups, and open houses for the local 3D printing community.
• Designed, built and maintained the website and ecommerce (Shopify, Squarespace)
• Produced the written and visual content for a Kickstarter campaign, including text, video, and press materials. Successfully raised $15746 over funding goal.

Washington, DC, US

Managed a database of army personnel to ensure integrity and security. Prepared and distributed interagency reports. Created printed educational and marketing materials. Handled front desk duties, and provided exemplary customer service.

Seattle, WA, US

Created marketing materials for a local engineering company which including a monthly electronic newsletter. Managed social media sites and prepared Requests for Qualifications portfolios. Other tasks included formatting engineering standards for construction, researching potential projects, meeting with clients, and compiling materials for job bids.

Seattle, WA, US

Managed a team of writers in a fast paced setting to produce a weekly paper. Tasks included researching and assigning stories, interviewing, writing articles, meeting deadlines, editing, and fact checking.

Bachelor Of Arts (B.A.), Creative Writing, Theater

Analytic Techniques For Business Specialization