 Developed strategic integrated communications campaigns that increased awareness, conversation, and positive sentiment among patients, healthcare professionals, and key opinion leaders in the healthcare, wellness and pharmaceutical spaces.  Partnered with agency legal teams as well as client medical, legal and regulatory teams to standardize influencer partnership process, ensuring FDA, FTC and risk compliance in vendor, influencer, and marketing contracts Created efficiencies in client budgets leading the creation, execution, and negotiation of influencer and vendor contracts Partnered with outside agencies to ensure celebrity and influencer contracts, as well as on-site activations and content complied with labor union (Screen Actors Guild) specifications and worked with those unions as needed  Created external content to position the agency as a thought leader across the influencer, digital and social space

 Led development of strategic paid, earned and owned integrated digital, social and influencer campaigns to drive consumers through the purchase funnel, increasing awareness, conversation, and purchase intent as measured by proprietary analytics Partnered with agency legal team to standardize contract creation, negotiation and execution process to ensure compliance with government regulatory requirements Created process for partnership with applicable labor unions when creating and executing influencer campaigns As an influencer expert and leader, drove thought leadership for agencies and clients in specific areas including FTC, legal, compliance, and digital advertising

- Created and executed commerce-driven social media marketing and communications strategies for a portfolio of retailers and brands across multiple disciplines including pharmaceuticals, food, spirits, and CPG. - Partnered with retailers to drive client programs aligned with shopper marketing objectives and driving measurable sales for brands

- Created and execute social media marketing and communications strategies for well-known snack/candy brand. - Developed social media content guidelines, playbooks, metrics, platform launches, and engagement strategies for multiple brands and products under larger client umbrella- Collaborated with integrated agency team to create holistic marketing programs to highlight key brand initiatives, and product launches including Super Bowl 51

- Increased Chicago office revenue of mid-sized agency by more than 50% over two quarters - Increased aided and un-aided awareness for small local Chicago businesses using a variety of paid, owned, and earned tactics

- Partnered with well-known companies across a variety of industries to increase aided and un-aided awareness by several percentage points as measured by proprietary analytics- Increased paid and organic social media engagement with creative content by more than 25% and increased and maintained positive brand sentiment at a consistent level of more than 50% for multiple clients and brands across industries

- Partnered with well-known brands to introduce and maintain brand social media channels- Created content strategies to drive organic engagement at consistent levels for new channels- Increased consumer participation in key on-and offline events for clothing brand by more than 10% over the course of a year-long program.