• Developed National program with the National Gardening Association for teachers to infuse the AeroGardens into their classroom curriculum• Developed, executed and managed integrated $5M annual marketing plan to drive revenue via retail and digital revenue streams• Negotiated and managed all agency/vendor SLAs• Managed/executed/optimized Direct Response media planning/buying via TV, Print and Digital • Identified and analyzed key market trends to establish strategic goals and business development opportunities• Drove revenue objectives through strategic marketing initiatives, advertising campaigns, trade show efforts, press releases, endorsements, investor relations and sales presentations• Ensured all external communications via marketing, media and public relations are consistent

• Clients: Coors Brewing Company, Marsico, Polaris and Victory Motorcycles • Managed, trained and assisted team of two supervisors, three planners and one assistant in proper methods of preparing, evaluating and implementing media plans and buys• Strategic planning and stewardship of client’s media business totaling over $30M• Managed National barter company to ensure client’s media objectives were fulfilled via SLAs• Utilized internal and external research tools to develop and implement National media plans• Planned and negotiated Print, Digital, National/Local TV and non-traditional media• Proactively sought, created and recommended new and relevant media investment opportunities for clients• Oversaw all group functions to ensure proper management of accounts, including the recommendation and implementation of planning and buying tools and workflow protocol

• Clients: Sprint and Wendy’s• Managed, trained and assisted one supervisor, three planners and an assistant in proper methods of preparing, evaluating and implementing media plans and buys• Strategic planning and stewardship of Sprint $10M and Wendy’s $5M Hispanic media business • Used internal and external research tools to develop and implement National media plans• Negotiated all types of media including: TV (National & Spot), Radio (National & Spot), Magazine, Newspaper, OOH and Digital• Proactively sought, created and recommended new and relevant media investment opportunities for clients• Oversaw all group functions to ensure proper management of accounts

• Clients: Citizens Bank, Fidelity Investments, Foster Farms, HealthNow, McDonald’s, PNC Bank, Southern Comfort, Talbots and Volkswagen• Developed and executed media strategies/plans• Evaluated and negotiated sponsorship proposals