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Data is not the heart of any organization and any department within that organization, but it is the veins, vessels, tendons, and muscles that keeps everything connected and flowing together. Without it, you can't have a clear view of your pipeline, your customer health, your product performance, or your marketing efforts. Just like if you get a blockage in an artery causing a heart attack. Bad data is like taking a shot in the dark and hoping for the best without ever really knowing the truth. You wouldn't do that with your health, why do that with the health of your business?As a passionate ops professional, I prioritize data in everything I do. I develop and lead the implementation of data-driven and creative solutions to optimize the revenue generation process across the entire customer lifecycle. With over eight years of experience in marketing and advertising, I have developed a passion for blending data and creativity to deliver sales & marketing campaigns that actually move the needle.My mission is to leverage data quality, marketing automation, and analytics to support the growth and retention of Arkestro's customers, while also collaborating with other teams to ensure a seamless and personalized customer journey. I am always eager to learn new skills and technologies, and I have earned multiple certifications in inbound marketing, email marketing, Hubspot, Salesforce, and Google Analytics. I am an active member of a few RevOps professional groups like RevGenius and RevOps Co-Op. These are communities of revenue-generating sales and marketing professionals who share, support, and grow with each other. I believe that marketing is a powerful engine of innovation and value creation, and I strive to excel in this dynamic and exciting field.
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Marketing Operations ManagerUnilyOrlando, Fl, Us -
Senior Manager Marketing OperationsShopmonkey May 2024 - PresentMorgan Hill, California, Us -
Revenue Operations ConsultantTint Mar 2023 - PresentSan Francisco, California, UsManage marketing tech stack to ensure effective automations, clean data, and efficient processes. -
Director Of Revenue OperationsOptimal Operations Jun 2017 - Present• Streamlined process for updating hotel closeout dates and data entry (FM Tours)• Established and maintained process for receiving and sending national media inquiries for UpMyInfluence (UMI) clients • Produced and analyzed weekly and monthly media reports for 30+ UMI clients and generated social content from report to promote UMI work• Collaborated with bloggers in planning and development of social media and blogging content, ensuring consistency with timeliness of delivery, brand marketing, and message strategies -
Sr. Manager, Revenue OperationsArkestro May 2023 - May 2024San Francisco, Ca, UsManage vendor relationships and tool negotiations (resulting in an average of 60% savings across the tech stack for 2023) -
Digital Marketing Operations ManagerArkestro Nov 2022 - May 2023San Francisco, Ca, UsSunsetted duplicate tools to streamline tech stack and save the business $200k+ annually.Established campaign reporting structure for more accurate assessment of direct marketing impact on the pipeline.Managed website development rebuild to improve site performance while making the site more agile and adaptable to growth resulting in 16% improvement in engagement and 40% increase in views and events.
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Marketing Operations ManagerScreencloud - Digital Signage Sep 2021 - Nov 2022London, London, Gb- Developed and Implemented complex scoring model and lifecycle stage management to establish more effective nurture campaigns- Manage 12+ systems to maintain accurate data & enable each department - Oversaw strategic implementation of sales & marketing tools like PriorityEngine, ReachDesk, Insycle, and more - Sunsetted unused tools resulting in annual savings of $55k+ within first month - Maintain & strengthen key vendor relationships to expand usage & ensure maximum ROI - Expanded partnership with Drift (ChatBot) for improved sales enablement Manage cross-functional team to cleanse Salesforce & Hubspot data while ensuring smooth implementation of Gainsight - Improve presence on review sites (G2, Capterra, etc.) going from #7 to #2 on G2 for the Winter 2021 report - Facilitate platform changes such as Instapage to Hubspot to expedite campaign launch process, establish strategic tracking, and save money -
Digital Marketing ManagerSimplepin Inc Jun 2020 - Sep 2021Hobe Sound, Florida, Us- Effectively placed brand in front of key targets resulting in closing 10 deals and $3B+ in projected revenue within first year- Implement CRM (HubSpot) in order to efficiently and consistently manage sales pipeline and monitor marketing efforts- Improve marketing efforts and grew every channel by 50%+ by overseeing data to garner insights around target clients, the industry, and competitors- Establish and manage key partnerships with industry thought leaders, national associations, and user groups to network with target customers- Plan and market all events (webinars, tradeshow participation, association presentations, etc) to garner leads and establish follow-up flow for sales- Created onboarding documents, onboard and manage the day-to-day processes for sales team members as well as contractors for content -
Product Marketing ManagerFeeding Children Everywhere May 2019 - Jan 2020Longwood, Florida, Us- Managed and grew employment 3x for cross-departmental, multi-warehouse team- Oversaw rebrand and redesign of the website resulting in a growth of website traffic to an average of 2M pageviews/month- Implemented ad platform on website to establish new revenue stream (approx. $10k/month)- Launched system to accommodate customized menus- Developed and maintained multi-channel marketing strategy resulting in 94% growth on Instagram followers, 41.27% on Facebook likes, and 37.5% in email subscribers- Updated Google Ads account to effectively utilize the full $10k Google Ads Grant; Ads resulting in up to 46% clickthru rate- Established relationships with new partners like Nationwide Children's Hospital and Kaiser Permanente to help at-risk patients and those struggling with chronic illness and food insecurity ($2M partnerships) -
Product AssociateAmerican Safety Council, Inc Aug 2018 - May 2019Orlando, Florida, Us• Plan and develop a new business vertical resulting in a projected revenue growth of $250K+ per year• Analyze products post-launch to identify and address inefficiencies while researching potential marketing opportunities to increase revenue • Streamlined compliance process by opening line-of-sight to the Product Management and Compliance teams and coded alert system to bring awareness to upcoming renewals• Oversaw onboarding of new Product Associate ensuring clear understanding of numerous software tools and process from start to finish for all products and product enhancements• Produced research for new Real Estate market, including initial wireframes and briefing documents for management/marketing teams; work ongoingly with internal and external stakeholders to create efficient process for fulfilling registrations within 24 hours• Present projected high dollar-value research and status of four programs to the Executive Team resulting in expanding current products from two states to being nationwide, quality add-ons to take low-margin products to more profit per user, strategic marketing opportunities, and developing a new business vertical• Restructured product development process to address inefficiencies and internal team pain-points by cleaning up backlog of tasks and creating 10K-ft view for Executive Team to better understand where products are in business pipeline and adjust priorities appropriately -
Marketing CoordinatorUnited Way Of King County Mar 2017 - Jun 2017Seattle, Wa, Us• Temporary position hired to help with organizational tasks• Assisted in planning and executing the annual Softball Classic event for over 7.5K fans and 40 celebrities - supporting player communications, media relations, advertising strategy and placement, volunteer training, ticket distribution and event day run of show• Routed and proofread all marketing and branding materials before ordering collateral• Updated $4 million budget and implemented new tracking system for improved processing -
Associate Project ManagerPossible Jul 2016 - Feb 2017Seattle, Washington, Us• Lead all Mitsubishi CRM efforts, including Social (Dark Posts), Email, and Print - total of $200K+ revenue - resulting in over 230% increased performance on KPIs YOY and the opportunity to pitch for all CRM work• Manage and analyze project budgets and timelines for Mitsubishi Motors North America (MMNA) CRM Team, Belkin/Linksys and Nestlé USA (NUSA) – total of $5MM+ of revenue• Oversee communications and deadlines across internal stakeholders and diverse teams, including Account, Creative, Strategy, Development and Marketing Sciences leads• Day-to-day contact with engaged clients to strengthen relationship for analytics and strategy efforts -
Project CoordinatorPossible Jun 2015 - Jul 2016Seattle, Washington, Us• Manage and analyze project budgets and timelines for Mitsubishi Motors North America (MMNA) and Nestlé USA (NUSA) – total of $4MM+ of revenue - in order to identify inefficiencies and opportunities for growth• Oversee communications and deadlines across internal stakeholders and diverse teams, including Account, Strategy, Development and Marketing Sciences leads• Support in pitch work to increase Nestlé USA account 325% with opportunities to continue growth• Day-to-day contact with NUSA and MMNA clients to strengthen relationship for analytics and strategy efforts
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Communications ManagerUniversity Of Central Florida Apr 2014 - May 2015Orlando, Fl, Us• Led creative team of six students to develop marketing efforts through events, design, social media and videos – reporting to the Director of the SU • Developed social media campaigns across Twitter, Facebook, Instagram, and YouTube; engaged over 17K followers resulting in 15% growth within one year• Managed $70K budget, increasing number of student events by saving approximately $1K per event -
Undergraduate Research AssistantUniversity Of Central Florida May 2013 - May 2015Orlando, Fl, Us● Developed social media campaigns across Facebook, Instagram, Twitter, and YouTube● Built and maintained site and blog for efforts and results generated by students and mentors within the lab● Engaged with local media to present exciting information about the research being done within the lab to promote the findings to the local community
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Senior Guest Services AssociateUniversity Of Central Florida May 2013 - Apr 2014Orlando, Fl, Us• Trained incoming Guest Services employees.• Provided exemplary customer service to over 60,000 students, faculty, staff, and UCF visitors; average of 10,000 visitors to UCFSU/day.• Assisted marketing team in with outreach programs to create Student Union brand and increase awareness of services offered.
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Guest Service AssociateUniversity Of Central Florida Sep 2012 - Apr 2013Orlando, Fl, Us• Provided customer service to over 60,000 students, faculty, staff, and UCF visitors; average of 10,000 visitors to UCFSU/day• Fixed technical issues in two All Knight Study locations including updating computer software, fixing complex printers, and informed students on critical tech• Utilized project management software, such as Trello, to stay organized and facilitate communication throughout shift exchanges
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Online EditorCentric Magazine Jan 2013 - May 2013Centric magazine is a course offered through the Nicholson School of Communications at UCF. The magazine is written and produced by and for students. • Managed all online efforts through the website and social media• Oversaw two peers to produce content for digital outlets• Assisted in planning and marketing the release party -- first team to utilize the Alumni Center, include a small number advertisements, and expand the party beyond class and students or faculty that are in the magazine
Sara Guillotte Skills
Sara Guillotte Education Details
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University Of Central FloridaMarketing -
Trailhead By Salesforce
Frequently Asked Questions about Sara Guillotte
What company does Sara Guillotte work for?
Sara Guillotte works for Unily
What is Sara Guillotte's role at the current company?
Sara Guillotte's current role is Marketing Operations Manager.
What is Sara Guillotte's email address?
Sara Guillotte's email address is sl****@****ucf.edu
What is Sara Guillotte's direct phone number?
Sara Guillotte's direct phone number is +120646*****
What schools did Sara Guillotte attend?
Sara Guillotte attended University Of Central Florida, Trailhead By Salesforce.
What skills is Sara Guillotte known for?
Sara Guillotte has skills like Social Media, Facebook, Microsoft Office, Editing, Leadership, Social Networking, Customer Service, Time Management, Microsoft Word, Journalism, Social Media Marketing, Magazines.
Who are Sara Guillotte's colleagues?
Sara Guillotte's colleagues are Hugh Wilkinson, Emily Jones, Abubakar Alasa, Juan Manuel Amavet, Mihai Grigore, Jake Brannigan, Kirsty West.
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