Data & Insights team leader. Track business KPIs and provide customer insights to drive and support business strategy.Orchestration of CRM campaigns and respective performance measurement.Design and development of customer lifecycle journeys.Data collection and analysis to monitor channels performance and support business decision making.

Identifying and reporting market trends and insights.Development of market research.Monitoring of market indicators.Identifying key B2B clusters and targeting key B2B solutions.Structuring pilot projects to launch new B2B products and services.

Implementation of go-to-market strategies for several business sectors.Working close to the DPO department and dealing with GDPR matters.Analysis of several KPIs regarding website performance.Development of internal and external events, as well as managing relationships with media partners and external service providers.Development of email marketing campaigns.Preparation of monthly reports measuring brand's and business' performance.

Assistance in the optimization of income flows and reorganization of internationalcorporate groups.Assistance in the withholding tax treatment applicable to interest, royalties, dividends, fromthe perspective of domestic law and double tax treaties.Tax compliance, such as review and preparation of corporate income tax returns.Analysis of tax incentives / benefits applicable under the Portuguese tax law.Improvement of reports' design and optimization of contents' presentation.

Leading a team of 15 people;Creation of a new concept to aware for the role of marketing in businesses.Development of an active and strategic communication plan. Preparation of contents, event agenda and networking activities. Preparation of budgets to control and optimize expenses.

Oversee of day-to-day transactions.Preparation of budgets for activities developed by 8 departments on a daily basis.Preparation of controlling and accounting documentation

Leading a team of 25 people (then, increased to 60) composed by 4 main departments.Design of strategies to predict our team responsiveness to 600 participants during 4 days.Development of management models to receive subscriptions, to control payments and toattend to the speakers schedules and needs.Preparation of budgets to control and optimize expenses.Preparation of contents and planning communication strategies.Liaise with accommodation partners, food and beverages and networking spaces partners.Negotiation with institutional and corporate sponsors.