Sara Stefanik Email & Phone Number

Oversee influencer partnerships, marketing campaigns and events for What to Expect, BabyCenter and Mom 2.0, the leading digital resources for pregnancy and parenting. Collaborating with cross-functional teams, I align creators with our brands and advertisers to craft innovative campaigns.

New York, New York, United States

Oversee community audience operations team and digital events programming for What to Expect and BabyCenter, the world’s two leading digital resources for pregnancy and parenting. Align with editorial, social, branded content, brand design, PR, commerce, product and research teams to create innovative experiences that achieve company goals. Ideate and execute branded and sponsored campaigns that grow revenue with strategic editorial, video, design and marketing elements.

New York, New York, United States

Lead team in development for community, customer service and social media for the What to Expect pregnancy and parenting digital brand. Developing planning strategies, creative solutions, execution, and results. Leading strategy and production of social campaigns virtual Q&A events around polarizing topics that include guests such as Dr. Anthony Fauci, Dr. Rochelle Walensky and the US Surgeon General, Dr. Vivek Murthy.

Oversee leadership team operations, budget, programming, DEI and c-suite leader collaboration. Host monthly in-person and virtual events that encompass a wide range of personal and professional development topics. Led a full rebrand to exemplify our mission to foster an inclusive and impactful community by providing an empowering forum for gender equity discussions, industry education, networking and career development opportunities.

Supported various areas of episode production for the What to Expect Podcast, hosted by Heidi Murkoff and Emma Bing. Responsible for identifying theme ideas, audience polling, guest recruiting, script writing and creating social promotion assets. Produced and co-hosted the final three episodes of season one.

Greater New York City Area

Lead community & social media operations for the What to Expect pregnancy and parenting brand. Run top brand initiatives and events. Drive new product development projects and create revenue opportunities. Facilitate planning strategies, creative solutions, execution, and results with the focus and drive it takes to complete successful campaigns from start to finish.

Responsible for overseeing the growth of online communities and social media initiatives. Managed the What to Expect movie marketing, editorial and social media coverage through partnership with Lionsgate. Coordinated and secured sponsorship for the first What to Expect (WTE) military mom baby shower with Operation Homefront. Created new local online communities with advertising integration. Launched What to Expect's first-ever #BumpDay global initiative alongside What to Expect author, Heidi Murkoff and International Medical Corps. Hosted live chat series with Heidi Murkoff and partners; the White House, CDC, HHS, MomsRising, and leading advertisers.

Oversaw community management and social media operations, product development, brand campaigns, and more for What to Expect. Coordinated influencer groups and meetups. Hosted consumer insights panel for Johnson & Johnson. Launched Daily Glow health and beauty site and apps. Developed beauty influencer program, sponsored product sampling and social media campaigns.

Launched What to Expect's online community for moms. Created innovative growth for a relatively new online space, pioneered the first pregnancy & parenting groups and social media experience resulting in a monetized, vibrant, supportive and active community.

Secured and managed corporate group sales accounts for brands including Fidelity, Women's Health, Levi, and more. Coordinated department leads to plan activities and programming schedules for group stays. Developed sales tools and hosted straining seminars for top industry travel agents.