-Manage relationships with multiple external agencies to develop and execute comprehensive content and PR strategies aligned with business objectives. -Oversee and manage content calendars on all social media and listings platforms, including content creation, scheduling, and engagement, ensuring consistent brand voice and driving audience growth across key channels like Facebook, Instagram, X, Tik Tok, LinkedIn, Yelp, Google Business Profile, and Pinterest.-Optimize all content using SEO best practices, increasing keyword rankings and domain authority to drive traffic to websites, micro-sites and social.-Lead annual website RFP process and implement updates to align with latest SEO best practices, target audience needs, and enhance overall UX, ensuring optimal site performance and engagement.-Provide training to franchisees and administrative teams on management platform and center optimization best practices.-Develop and execute social media and PR pre-launch go-to-market strategies building market value, driving brand awareness to ensure new locations launch at high capacity.-Optimize online listings for new locations ensuring accurate and enhanced visibility across search engines, directories, and maps to improve discoverability and drive faster customer acquisition.-Plan, manage and oversee photo and video production shoots.-Work alongside customer support team to ensure design of CRM campaign content adheres to brand standards and aligns with overall marketing initiatives.-Ghostwrite content for CEO and other senior team executives, positioning them as industry thought leaders and enhancing their executive presence.-Plan and execute annual system-wide conference, managing budgets, coordinating sponsorship efforts with vendors, negotiating contracts, and overseeing all event logistics.-Managed franchise sales marketing efforts on an interim basis, ensuring alignment with brand goals and driving successful franchise growth strategies.

-Write and edit press releases, blogs and website copy-Conceptualize, develop and edit social content for Facebook, LinkedIn, Instagram and Twitter-Manage external vendor and agency communications and relationships-Manage, update and oversee both corporate and center social media sites and web portals-Manage social media plans and content calendars with agencies-Create quarterly integrated marketing plans to ensure lead generation-Provide training to franchisees in social media, PPC, SEO, local area marketing, brand best practices, marketing plans, pre-launch marketing and reputation management-Project annual franchise budgets-Digital marketing – all aspects of paid, owned and earned digital such as blogs, e-mail campaigns, website SEO, public relations, ads and social media from conceptualization to publication-Develop print marketing materials - flyers, ads in publications, billboards, exterior and interior signage, etc. -Direct mail marketing - conceptualize campaigns, develop copy, put together artwork, review mailing routes and analyze target demographics-Conceptualize and design marketing and promotional materials -Analyze data to measure advertising ROI-Organize arrangements and attend franchise trade shows -Organize, direct and manage photo and video production shoots -Work on special projects - develop and edit PowerPoint presentations, plan corporate events/meetings

- Managed rebrand project - updated all social media sites, assisted with updating marketing collateral materials. Wrote blogs and website copy.- Conceptualized, developed, and edited social content for Facebook and Twitter.- Worked with freelancer to design quarterly open house campaign direct mail, flyers and social media graphics. - Made arrangements for franchise trade shows.

- Fostered customer and influencer relationships to enhance brand awareness, drive partnerships, and support revenue growth by responding to inquiries, sharing product links, and providing personalized engagement.- Managed the deployment of email newsletters featuring promotions and product launches, optimizing open rates and audience retention via Shopify.- Implemented automated messaging workflows on Facebook and Instagram using ManyChat to streamline customer communication and improve response times.- Conducted in-depth keyword and hashtag research to align with brand strategy, increasing visibility and expanding reach across social media platforms.

-Responsible for opening, inventory showcases and closing protocols including financial aspects-Responsible for training new employees in opening, closing and piercing procedures as well as daily interactions and protocol -Developed incentives beside management for sales associates to meet quotas and deadlines-Set daily sales goals and trained employees on techniques for optimizing customers to reach those goals-Presented current promotions to the public at events