Payabli is the next generation payments Infrastructure for Software Companies to quickly and easily embed and monetize payments.

QuotaPath helps align and motivate revenue teams. We automate commission tracking, create visibility, and provide a centralized source of truth with compensation plan modeling & design.I lead the Marketing and Customer Success teams- inclusive of Product Marketing, Brand & Content, Demand Generation, and Customer Onboarding.

TaxJar, a SaaS platform to manage sales tax compliance, was acquired by Stripe in June 2021. I led the full marketing team inclusive of Product Marketing, Brand & Content, Demand Generation, and Growth from Series A to acquisition. In two years, the marketing team repositioned TaxJar for mid-market e-commerce and SaaS companies, led a rebrand, earned recognition as a leader from IDC, and drove over 80% of pipeline creation.

MITX is the catalyst uniting a dynamic community of professionals who drive how technology is shaping the future of customer experiences, ensuring organizations stay relevant and businesses stay vital.

Created IBM's first customer and growth marketing program for all SaaS offerings in our Cloud, Data & Analytics, and AI portfolio.Responsible for increasing total customer lifetime value through retention and expansion campaigns. Owned the voice of the customer and managed the end-to-end client experience in close coordination with sales, client success, and product management. Responsibilities included product marketing strategy & messaging, content development, multi-channel campaigns, digital marketing, marketing data analytics, and customer experience.

IBM Cloud, is a full-stack cloud platform that spans public, private and hybrid environments and offers 190 services to fully build and manage applications at scale.Led the brand consolidation and product positioning of multiple acquisitions (SoftLayer, Cleversafe, Cloudant) to IBM Cloud. Launched the first messaging campaign focused on the IT architect audience and expanded the GTM approach across digital and F2F channels. Collaborated with sales and product management to improve product reach and adoption. Doubled the customer trial conversion rate in less than 4 months.Led team of 40+ marketers, inclusive of marketing analytics, product, digital, and content marketing functions.Named as marketing executive to lead the launch of Watson Data Studio, IBM's emerging AI & Data Platform. Products included: Watson Studio, Watson Knowledge Catalog, Watson Machine Learning, and open source databases (CouchDB, PostgreSQL, Spark, Hadoop). Responsibilities included full suite of product marketing strategy & messaging, demand generation, and brand/category creation. Built marketing team and programs from the ground up.

Managed all go-to-market strategy and programs focused on reaching developers and data engineers - including content creation, digital campaigns, paid media, web design, social media, events, and email nurture.

Increased brand awareness and lead generation prior to IBM's acquisition of Cloudant in February 2014. Managed relationship with open-source developer community (Apache CouchDB). Produced Cloudant's first customer conference.

Client Services & Engagement: Was responsible for client and sponsor renewal and retention. Focused improving client satisfaction. Created client engagement programs. Built and nurtured relationships with key clients.Global Events: P&L responsibility for profitable global event product line, including Cleantech Forum San Francisco and the Global Cleantech 100 Summit and Gala. Acted as overall line of business leader: crafted product, set ticket and sponsorship strategy, and managed related marketing and sales activity.

Boston Digital is a Boston-based web design, development and interactive marketing firm. Was responsible for managing and executing website design and web application projects from strategy through all phases of design and development. Led a team of 3 to 5 staff for each project: information architects, designers and developers. Select clients included: ASPCA, Genzyme, Appalachian Mountain Club (AMC), Aberdeen, Earth Fare, and Kettle Cuisine.

Worked within the Digital Influence team at Ogilvy Public Relations. Responsible for managing and executing the digital strategy for a variety of web-based projects, including website redesigns, blog development, online contests, email marketing and social media training. Select clients included: Intel, GMAC, Select Comfort, Department of Health and Human Services, National Institutes of Health (NIH), and the Center for Disease Control and Prevention (CDC).

Convio is a provider of constituent relationship management tools for nonprofit organizations. Convio helps nonprofits fundraise, lead advocacy campaigns, and nurture relationships with donors, activists, and volunteers. Started career with GetActive Software who merged with Convio in 2007. Was responsible for maintaining and growing $1.8 million annual book of business and managed over 200 clients, including four national organizations and their affiliated networks. Served as project lead for 8 website launches. Created new client implementation plan. Managed account associate.Select clients included: Planned Parenthood, Audubon, American Lung Association, Families USA, & Bread for the World

Lobbied on health care, housing, and elderly issues. Fought Medicaid cuts and worked on Medicare prescription drug legislation.