Sara Johnson Email and Phone Number
Sara Johnson's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Sara Johnson
Highly accomplished marketing executive with over 15 years of success crafting comprehensive strategies, leading high-performing teams, and leveraging cutting-edge technologies and trends to propel growth across multiple industries on a global, national, and local scale. Dynamic leader fostering collaborative environments, continuous learning, innovation, and positive team dynamics. Expertise in strategic, creative, and data-driven omnichannel marketing that aligns brands with business objectives, enhances visibility and creates seamless customer experiences to amplify customer engagement, increase acquisition, and deliver exceptional results.Throughout my career, I have built a reputation for challenging myself, my teams, and my clients to question the status quo, revealing consumer challenges, and strategically creative solutions. I develop growth strategies that align brands with key business objectives. I create, lead and execute integrated marketing strategies and campaigns that are data-driven, creative, and generate results with a high return on investment. I am an outgoing leader, exceptional communicator, and cultural advocate who is continuously learning to inspire innovation and elevate the brands I work with. I am contagiously positive and strive to be better than the day before.I look forward to connecting with you - sara@sks.marketingSpecialties: Leadership | marketing consulting | marketing strategy | content marketing | email marketing | advertising strategy | community engagement strategy | marketing training | online reputation management | content strategy | social media marketing strategy | email strategy | marketing consultant | social media marketing | social media strategy | segmentation strategy | social media listening | social media analytics | social media consulting | social selling | google analytics | thought leadership | social media advertising | Facebook advertising | Instagram advertising | WOM marketing | growth strategies
Sara Johnson's Current Company Details
Sara Johnson Work Experience Details
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FounderSks Marketing Consultants, Llc May 2014 - PresentBurnsville, Mn, UsSKS Marketing partners with small-to-medium-sized businesses that prioritize exceptional guest experiences to provide the expertise of a marketing executive at the price of an entry-level marketer.• Guide marketing strategy for organizations surpassing client goals and moving consumers to action by identifying marketing, branding, and communication opportunities and devising strategies and action plans to capitalize on industry gaps, trends, technology, and the strengths of the organization• Foster existing relationships through Content Marketing and Customer Experience Marketing by developing educational content and mapping content and resources to the customer journey increasing LTV while decreasing churn rate – e.g. Healthcare client saw 133% annualized ROI from existing customer email and mobile marketing with a 52% average email open rate • Acquire new, high-quality customers through highly-targeted, multivariate advertising, word-of-mouth referral campaigns, sales enablement training, and reputation management tactics – e.g. An online school saw a 616% ROI via Google, Facebook, and Instagram multivariate advertising campaigns and a food manufacturer saw an 86% above the average cost-per-action• Optimize Marketing Operations including reducing overhead while improving productivity and communications by identifying, onboarding, and implementing marketing and operational tools to streamline their marketing, communication, and customer relation processes
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Digital & Cause Marketing OfficerHope Chest For Breast Cancer Feb 2022 - PresentWayzata, Minnesota, Us• Spearhead the organization's marketing & communication strategy and implementation to support the successful achievement of its marketing goals and mission surpassing the total annual fundraising goal by 126%• Transformed the email marketing program by developing an editorial calendar mapped to events, designing a monthly newsletter template, and producing relevant content resulting in a 31% increase in the annual open rate • Built upon the organic social media program resulting in a quarterly increase of 73% quarterly increase in organic reach, 29% of which are non-followers, and a 13% increase in engagement• Formalized the Cause Marketing Partnership program through the creation of a pitch and partnership kit including modifiable marketing collateral, a graphic design training program, internal and partner sales enablement templates, and a partnership fulfillment agreement, resulting in surpassing the fundraising goal by 146%• Established, wrote, and designed the Foundation’s Annual Impact Report engendering donor trust through transparency as a powerful donor stewardship and solicitation tool -
Head Of Marketing - Marketing ConsultantRegarding Dentistry May 2016 - PresentWaconia, Minnesota, UsA high-end dentist practice that delivers elevated care prioritizing the guest experience, and tailors their treatments to each individual's preferences, lifestyles, and goals. As their Fractional Chief Marketing Officer, I lead their marketing, branding, communications strategies, and tactical execution.HIGHLIGHTS• Lead the business’ marketing, communications, advertising, branding, and sales enablement from strategy through implementation across all mediums delivering a seamless, elevated, brand experience surpassing all industry benchmarks – 2022 retention (105%), case acceptance (125%), and patient acquisition (142%), progressively increasing patient LTV and practice revenue• Developed and implemented a variety of effective revenue growth and retention strategies, programs, and initiatives including a monthly newsletter, specialty email and mobile campaigns, and members program, increasing brand loyalty, retention, incremental revenue, and more predictable and recurring revenue• Originated the MarTech Stack to build operational efficiencies including communication automation, marketing campaign and communication templates, online scheduling, and digital forms reducing overhead, increasing productivity, optimizing patient communication, fostering brand loyalty, and increasing revenue• Rebranded and repositioned dental practice in an increasingly competitive marketplace to highlight its unique offerings, elevate its brand, increase margins, and create a seamless guest experience online and offline -
Head Of Marketing - Marketing ConsultantStone & Johnson At Edinborough Dental 2019 - 2020Now Park Dental Edinborough Way. I aided in elevating an Edina Dental Practice's marketing and increasing its brand awareness in preparation for the ownership transition. -
Marketing And Advertising ConsultantLemon And Vine Nov 2017 - May 2018A Greek food manufacturer start-up.• Created a monthly newsletter template• Generated 86% above average cost per action using a progressive multivariate social media advertising strategy leveraging geographic proximity to the retailers carrying the product
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Head Of Marketing & B2B ReferralsOms Specialists Sep 2015 - Oct 2016New Brighton, Mn, UsThe longest-established oral surgery practice in the Twin Cities area, OMS Specialists provides patients with the safest and most effective oral and maxillofacial surgical procedures available in 6 locations throughout the Twin Cities.HIGHLIGHTS:• Increased annual production by 16% through developing and implementing successful online and offline marketing and lead generation initiatives.• Oversaw the planning, development, implementation, and coordination of all marketing and sales efforts including traditional and digital marketing, communications, sales and customer service training, public relations, loyalty programs, event planning, and branding to enhance awareness and drive new business• Enhanced digital presence through local SEO, Map Optimization, SEO, email marketing, social media, and online reputation management resulting in an increase of 1110% in monthly touchpoints• Improved offline marketing effectiveness; increased referral database by 300% and event attendance by 286%• Developed, validated, and maintained customer personas to accurately identify buyers and influencers in each geographic market for both B2B and B2C• Defined the business cycle and determines the key message points and content tactics needed at each stage and with each persona within each geographic region• Established, promoted, and protected the OMS Specialists' brand• Set, managed, and monitored the marketing budget and KPIs for goals set within marketing programs -
Global Content And Social Media Marketing ManagerAcesse Corporation May 2014 - Jul 2015Minneapolis, Mn, UsNow known as ADX Labs, Inc.Acesse Corporation is a global SaaS & advertising company serving small businesses, headquartered in Minneapolis.• Directed global content strategy aiding in revenue growth from $250 million to over $700 million including repositioning product acquisitions, developing and implementing brand identity, GTM strategy, marketing campaigns, and field support training and enablement • Originated global brand standards and analytic measurement practices for a 23-person internal creative agency team including content, video, design, digital, and translation support for all product GTM and executive business initiatives • Led a team of best-in-class marketing professionals in content creation of consumer- and sales-facing assets including social media, websites, SEO, blogs, infographics, video & event scripts, promotional print collateral, press releases, and customer communication & education• Directed, facilitated, and integrated content and social media strategies and best practices across the web• Supervised online reputation for the company and all related products and brands• Planned and executed a 3-day $2 million global conference with live translation into 6 languages -
Copywriting Retail Marketing BlogDeluxe May 2014 - Jan 2015Minneapolis, Minnesota, UsBags & Bows Online is a retail and gift packaging partner, which sells boxes, bags, tissue paper, and fill at wholesale discounts. Wrote engaging expert content for Bags & Bows Online Retail Blog http://blog.bagsandbowsonline.com employing social media, influencer, promotion, and SEO strategies to optimize content and expand reach -
Social Media Community Manager & AnalystDeluxe Sep 2013 - May 2014Minneapolis, Minnesota, UsDeluxe Corporation, a Fortune 1000 company, has been transforming businesses for over a century. From large enterprises to financial institutions and small businesses, our innovative solutions have been revolutionizing the way businesses pay, get paid, optimize and grow.HIGHLIGHTS• Grew social media acquisition by: Google+ 107%, Facebook 590%, Twitter 454%, LinkedIn 20%• Acquired 24,522 social media profile IDs and 1,200 email addresses via social media for ad targeting• Increased Facebook engagement rate by 634%• Amplified brand awareness (monthly total impressions) by 1314%• Developed and executed paid and organic optimization strategies across all social networks• Brand lead and voice for Deluxe social media CRM• Developed and executed enterprise social media analytics strategy and reporting• Contributed and managed content for Deluxe Corp and Bags & Bows blogs
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Development And Event ManagerCystic Fibrosis Foundation Jul 2011 - Sep 2013Bethesda, Md, UsThe Cystic Fibrosis Foundation is the world's leader in the search for a cure for CF and supports a broad range of research initiatives to tackle the disease from all angles.HIGHLIGHT• Fiscally responsible for fundraising over $100,000 net revenue annually for the fight against cystic fibrosis• Successfully planned, promoted and executed events – e.g. increased a priority event fundraising by 327% (YOY)• Developed social media practice and policies and collaborated with headquarters to scale across all chapters• Identified donor, sponsor, and volunteer leads through social media data-mining strategies, in-person networking, and solicitation and cultivate into active donors and fundraisers• Brand lead and voice for Cystic Fibrosis Foundation social media and email CRM• Produced and distributed monthly enewsletter and managed email database -
Marketing Coordination ManagerGalleria And Westin Edina Galleria Mar 2009 - Jan 2011Galleria Edina is a high-end shopping center with luxury brands and unique boutiques connected to The Westin Edina, a well-appointed hotel combining modern elegance with a sophisticated atmosphere. I developed, coordinated, and managed marketing packages, programs, and special events between The Westin Edina Galleria and Galleria Edina Shops of Distinction, resulting in increased revenue for both properties.HIGHLIGHTS:• Founded social media practice, policies, and reporting for Galleria and Westin• Conceptualized and engineered cross-property loyalty programs to create competitive distinction• Established loyalty program tracking and monitoring practice• Presented loyalty and social media findings and program suggestions to executive teams• Planned, promoted, and executed events in hotelier and retail setting• Brand lead and voice for Galleria and Westin social media CRM• Incorporated social media strategies into traditional marketing including events, print advertising, etc.• Decreased annual overhead by $30,000 per year by designing marketing and advertising materials in-house• Educated, trained, and coached staff and partners on social media and loyalty programs as they pertained to their roles
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Account ManagerCampus Media Group, Inc. Mar 2007 - Nov 2008Bradenton, Florida, UsCampus Media Group is a national college marketing and advertising agency that helps today's top brands reach students on campus.HIGHLIGHTS• Cultivated and managed day-to-day relationships with over 160 existing client accounts• Increased account revenue generation – e.g. National University $20,000 to $150,000+• Devised strategy and implemented collegiate marketing campaign strategies: newspaper, websites, event, social media, email, mobile, outdoor, and experiential marketing• Tracked and translated consumer marketing, media, and buying trends into actionable client recommendations -
Account CoordinatorSchermer Kuehl Jul 2006 - Mar 2007Now known as SCHERMER. An advertising agency that uses insight-driven strategy, data, great ideas, and stunning creative to turn relevance into revenue for global B2B clients.HIGHLIGHTS• Prospected new business leads through the creation and distribution of marketing materials• Lead client media meetings and negotiated client's media contracts - e.g. ~90% off a publication Rate Card• Planned and executed both corporate and client events to improve client and internal relations
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Marketing InternTelex Communications Nov 2005 - May 2006Peterborough, England, GbNow part of Bosch GlobalHIGHLIGHTS• Redefined Telex's Marketing strategy by illuminating a secondary target market and developing sales and marketing collateral to more effectively communicate to the end-user• Prepared and distributed sales and marketing materials to ensure positive employee, sales representatives and customer relations internally and externally at Industry Trade Shows -
Advertising InternMarketing Architects Jun 2005 - Aug 2005Founded In Minneapolis, Now Wfa!, UsMarketing Architects is an All-Inclusive TV (previously radio) agency that rebuilt the traditional agency model to help brands drive profitable growth.HIGHLIGHTS• Tracked trends and recorded radio formatting for future business opportunities• Researched, evaluated, and presented findings of radio station program efficiency and effectiveness to the Executive Management Team
Sara Johnson Skills
Social Media Marketing
Marketing
Advertising
Social Media
Event Planning
Marketing Strategy
Event Management
Digital Marketing
Social Networking
Email Marketing
Strategic Planning
Product Marketing
Account Management
Facebook
Online Marketing
Fundraising
Strategy
Customer Service
Microsoft Office
Time Management
Marketing Communications
Marketing Management
B2b
Seo
Adobe Creative Suite
Outlook
Media Planning
American Sign Language
Promotions
Blogging
Budgets
Copywriting
Filemaker Pro
Delphi
Customer Relations
Direct Marketing
Competitive Analysis
Budgeting
Sara Johnson Education Details
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University Of MinnesotaAdvertising -
University Of MinnesotaChild Psychology
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Minnetonka High SchoolHigh School Diploma
Frequently Asked Questions about Sara Johnson
What company does Sara Johnson work for?
Sara Johnson works for Sks Marketing Consultants, Llc
What is Sara Johnson's role at the current company?
Sara Johnson's current role is Strategic, Results-Driven Marketing Leader and Consultant.
What schools did Sara Johnson attend?
Sara Johnson attended University Of Minnesota, University Of Minnesota, Minnetonka High School.
What skills is Sara Johnson known for?
Sara Johnson has skills like Social Media Marketing, Marketing, Advertising, Social Media, Event Planning, Marketing Strategy, Event Management, Digital Marketing, Social Networking, Email Marketing, Strategic Planning, Product Marketing.
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