Aditya Saraswat Email & Phone Number

Gurugram, HR, IN

Gurgaon, Haryana, India

• Responsible for scaling the Ancillary businesses - car rental, tours & attractions, transfers and insurance verticals.
• Set up the businesses from ground up, including defining the product roadmap, building the team, and establishing partnerships with key technology vendors and distribution channels.
• Established multiple new partnerships with suppliers and channel managers and led integrations with new partners to offer best in class products to our customers.
• Managed end-to-end multi-million dollar P&L for the businesses, consistently exceeding revenue targets and achieving profitability. Achieved 350% YoY growth FY21-22 to FY 22-23.
• Interfaced closely with technology partners and in-house teams to ensure seamless end-to-end delivery of website development, channel manager integrations, web analytics implementation, and design practices.
• Led the development and implementation of a comprehensive web analytics strategy, including the identification of key performance metrics and the establishment of data tracking and reporting systems. This allowed for a.

Gurgaon, Haryana, India

• The business was incubated within LivPure with the participation of a technology focused co-founder and a compact team of developers.
• Successfully launched ‘Water as a Service’ – A unique subscription model for LivPure Smart water service
• Conceptualized and developed the UI/UX and features of the App and website from ground up.
• Established customer acquisition and retention programs to drive growth and improve customer satisfaction, resulting in a steady increase in subscriber base and revenue.
• Managed the budget and financial operations of the business, ensuring cost-effective and efficient use of resources; including sourcing, logistics, and service.

New Delhi Area, India

• Set up the business and multiple offices from ground up in Delhi and NCR.
• Responsible for business P&L and growth strategy.
• Grew the number of jobs serviced per day by 10x within the first 6 months of my tenure.
• Spearheaded the development and execution of the marketing strategy for brand recognition, leveraging data-driven insights to strategically focus on hyperlocal marketing and below-the-line (BTL) activities.
• Successfully increased brand awareness and customer engagement through targeted campaigns and events, resulting in a significant increase in revenue and lowering the cost of customer acquisition.
• Led a high-performing team of professionals, including sales, marketing, and operations personnel.

New Delhi Area, India

• Responsible for creating revenue streams and growth of Zopper (earlier named reviews42.com- community based product review site).
• Led efforts to explore and develop new revenue streams, including e-commerce sales, affiliate marketing, and advertising partnerships.
• Initiated and managed a pilot project to measure C-Sat across retail outlets via a custom-made app.

Gurgaon, India

• Launched and managed the Online Holidays vertical (2010-2012)
• Managed the product and P&L for the 3 ancillary verticals of car, rail and bus. (2010-2012)
• Launched the online hotels vertical in 2005.
• Managed the online hotel product and P&L from 2005-2010.
• Demonstrated a key focus on optimizing conversion rates and managing the sales funnel to drive revenue growth, utilizing data-driven insights and best practices to continually refine the user experience and increase.
• Coordinated marketing spends, SEO strategies and customer acquisition with the marketing team.