As a columnist for indianexpress.com, I analyse current affairs, news and trends in media and popular culture. I write columns on content and controversies trending on social media and also interview media personalities for series on the website like Now Stree-ming and a series featuring popular YouTube stars.

Over the past 13 years, I have worked as a freelance scriptwriter for the entertainment channel Zoom. I write scripts on a freelance basis and have worked on programs across a variety of formats for the channel. From chat shows to show flows for the preliminary rounds of the Miss India pageant, I have a vast experience in writing scripts for entertainment/Bollywood based content.

I wrote reviews of Hindi and English shows streaming on leading OTT platforms in IndiaI wrote opinion and feature pieces analysing cinema, OTT content and pop culture.

Write a monthly/fortnightly column on the good, bad and ugly dilemmas of parenting. My articles either take a humorous approach to the not so glamorous joys of parenting or address serious issues that can affect our children's future.

Write opinion pieces on motherhood and parenting, listicles, festive season specials for Halloween and Christmas, and cover event previews within Singapore.

In charge of writing, editing and sourcing images and editing advertorial content and sponsored posts for the website Honeykids Asia.Develop marketing collateral for advertorial content. Wrote copy for Facebook posts, create boosted posts using FB Business Manager and was responsible for the weekly newsletter created using Mail Chimp. Supervised photo and video shoots for the website and coordinate with the Sales team on planning the Sales booking calendar.

Review television shows and write articles about programming on Indian entertainment channels

Script writer for kids show Groom My Room-Season 9-OktoResearcher and Scriptwriter for Cantik Detektif-SuriaResearcher-Vintage Hunter 3-OktoResearcher writer-upcoming kids show on Okto

• Write copy for print advertisements, flyers, brochures, and web content• Collaborate with graphic designer on conceptualisation and production of publicity material• Coordinate with multiple team members, and offer operational assistance in execution of events

SCRIPTWRITING• Scripted content ideas to address insights gained from consumer research• Adapted story ideas from literature into television concepts for the Star Network• Customised literary adaptations to match brand ideology of individual channels CREATIVE TOOLS FOR CONTENT DEVELOPMENT• Developed a content filter to analyse creative elements of fiction/non fiction content• Developed content guidelines to adapt international concepts such as Masterchef and Survivor• Crafted tagline, core promise and communication plan for launch of new shows• Creative strategy and channel branding for launch of television channel Life OK • Analysed concept, characterisation, and core promise of shows on Life OK to ensure alignment of content to creative strategy of the channel• Assisted team developing a content portfolio for the flagship channel Star Plus • Adapted abstract concepts like Archetypes, Hero's Journey to create psychological insights and strengthen content across network.

• Star Plus is the flagship channel of the Star India Network• Executive Producer for fiction content in prime time, afternoon and weekend bands• Supervised scripts, production, editing, and post production of episodes • Scripted voice overs for on air promos and text for graphic elements• Briefed Marketing and Promo teams for launch and sustenance publicity campaigns