Sara Tarquinio Email & Phone Number

Milano

Milano

Ownership of 5 Cereals Brands (Nesquik, KitKat, Lion, Cheerios & Cookie Crisp), successfully leading cross functional collaboration and influencing key local/international stakeholders.• Ensure successful Portfolio Management and new product launches and renovations, adopting a proactive approach with Trade and Supply Chain in leading correct execution of brand strategies• Analysis and presentation of Sell-in and Sell-out Data• Define and implement strong local consumer activities in coordination with external partners and all needed internal functions (Purchasing, Legal, Regulatory, Media, Promo Agencies etc.); • Manage ATL (TV and digital) & BTL communication, in coordination with creative and media agencies;• In charge of In store Activities and POS materials definition and coordination with Trade Marketing;• Ensure accurate Marketing Budget management (monthly revisions, quarterly closures, Year end closing);• Ensure regular and smooth alignment with International teams (Europe, Global) on key initiatives;• Proactively investigate market and consumer data to capture rising trends and insights

Milano

Directly reporting to the Subscription Product Manager:- Constant analysis & monitoring of subscription performance (new subs, cancelled sub, sub EOP, AB% etc) enriched with key customer insights- Monitoring competitor actions, products and related promotional activities in order to intercept and modulate strategies to support the target market/brand- Creation of promo strategies, on the different sales channels, following the operations, monitoring their progress, verifying the results of the promotions implemented and the profitability of the investments made- Support the Subscription Product Manager on coordinating product launches and management of product&service portfolio, including loyalty levers- Support the design and implementation of a new subscription offer & ad hoc initiatives- Support the Subscription Product Manager on implementation of the 2024 strategy and tactics- Support the Subscription&Service Product Manager in leading an important sustainability project focused on refurbished machines, with an international scope- Support the Product marketing team on day-by-day activities

I participated and actively contributed to 'Live the Excellence' 2023 edition where Cellularline Group’s news, market trends, product innovations, point of sale’s management tools were presented.

Parma, Emilia Romagna, Italia

Directly reporting to the Brand Manager:- Support in the realisation of Briefs directed to external agencies (e.g. graphics, articles)- Support in the implementation of projects under the Marketing Plan - Support in portfolio management: artwork review, digital assets, POP materials, sales folder;- Support the team on both internal (R&D, QA, Logistic, Finance, Supply Chain) and external stakeholders (creative agencies, media agencies, translation agencies) activities;- Assistance in the design and implementation of marketing activities (PR events, social media campaigns, monthly content calendar);- Labels adaptation and review process- Assess and define the communication strategy and media plan bundle and execution on all channels

- Content marketing- Social media marketing - Graphic design- Market research- Advertising- Strategy creation

- Creation of editorial plans for social channels- Creation of reports for social media data analysis- Content creation for website- Copywriting

- Market and competition analysis- Implementation of strategies to drive online traffic and website optimisation to increase user conversion rates - Marketplace management: Ebay, Amazon, Prestashop- Customer care

Modena, Emilia Romagna, Italia

- Data entry within document management systems- Bibliographic searches on behalf of users - Consultation and lending of documents

Master In Sales & Marketing Management

The Master in Sales and Marketing Management consists of 10 learning modules: - Elementi di organizzazione aziendale - Principi di.

Laurea Magistrale Lm In Scienze Dell'Economia E Della Gestione Aziendale, International Business And Development, 108/110

Thesis title: “Sustainable agri-food traceability management: The role of blockchain technology”. International Business and Development.

Erasmus Programme, Lenguas Y Literaturas Modernas

Laurea Triennale, Lingue E Culture Europee, 105/110

The degree programme in European Languages and Cultures integrates the study of languages and European cultures with law and economics.

Maturità Linguistica, 98/100

General English Programme & Fce Exam Preparation

Curso Intensivo De Español

Young Learner Summer Programme