Key Purpose :1. To set revenue goals and company strategy & implement sales plan to accelerate revenue growth and brand recognition.2. To contributing meaningful insight to the sales and marketing functions and play an integral role in the overall development of the organization.Key Task & Responsibilities :• Develops marketing action plan that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.• Set overall Sales target and ensure achievement of sales numbers through team and also monitor them against monthly, quarterly and annual targets. Strategy planning and execution of New Business Collaboration with New TMT Brand. Develop alliances with potential partners to improve marketing profitability / ROI. • To carry out a program for market research and analysis including market segments, buying trends and competitor analysis. Monitoring the market and competitor products and activities and providing detailed sales forecasting.• Create SOPs for Sales & Marketing Function• Implementation of CRM Modules Marketing/Branding / Technical: • ATL / BTL / Digital / APP Development• Analyze effective methods to target the right audience for brand building• Communicate with stakeholders and agencies for best brand communication to clients (B2B and B2C).• Work with internal teams to ensure highest level of customer service; Interface with Technical support team to resolve issues that directly impacts customers.

Key Role Objective: To build a powerful connection of brand of the organization / Product with all the external and internal stakeholders, especially consumers.Key responsibility areas: Custodianship of immediate as well as long-term health of the brand Developing strategies for gaining market share and price premium over competition Developed and handled 360 degree marketing campaign for New Brand launch ARS 550 D Brand Consolidation : Developed the process for brand consolidation Celebrity Management : Directly Handling Mr Madhavan B2B Campaign : Spearheaded the entire campaign and achieved the desired results, Appointment of New Dealers across TN B2C Campaign : Spearheaded the entire ARS 550 D Impact Campaign and achieved the desired results Sustenance Campaign : Handled the Sustenance Campaign through various ATL, Digital and BTL Activities Tech Express Launch : Conceptualized and implemented the entire activity Applying deep understanding of all customer groups tobuilding insightful communication and programs Represent the voice of the brand within the organization and especially at the company leadership level Develop and lead the overall marketing strategy for the brand Developed SOPs for ATL, BTL and various marketing activities Strengthen brand health: Drive brand preference and purchase among end consumers Drive brand visibility on mass media through ATL communication & other relevant channels Develop & execute outdoor visibility initiatives Ensure that the organization Brand values guide all the design of all activation and engagement programs targeting key influencers and intermediaries Lead the relationship with external agency partners (communication, research, media, digital, PR) Planning marketing calendar in line with brand objectives & budgets

Role: To organize, plan and execute annual marketing plans for “Jaypee Cement” in Tamilnadu, Kerala & Karnataka Brand Activation Planning & Execution: Formulating activation plans for focus markets, executing plans through partner agencies and sales teams, and conduct post activity evaluation. Overseeing Media Planning, Branding, Advertising, Promotions, Public Relations & Communication activities ensuring maximum brand visibility & capturing optimum market shares. Managing brand communication mix, liaising with advertising agencies, designers, printers, etc. for development of copy/content, creative & designing marketing communication materials. Budget Management : Forecast Year to Year Marketing budget requirements Responsible for effective utilization of POS resources & other on-shop merchandising Plan and execute - Wall Painting / Retail Signage etc for TN, Karnataka and execution Schemes : Plan and monitor Local / Regional QPS & Visibility schemes in conjunction with the RMO I/C Planning & monitoring all schemes in the region to gauge their effectiveness. Vendor Management: Develop a reliable vendor base for dealer boards, wall paintings, POS printing etc. Event Management: Managing the entire course of events inclusive of conceptualisation, set design, and scheduling, on-site event management for various events. Supervise sales of Key outlets & Superstores to enhance visibility and sales.

Role: To organize, plan & execute Annual Marketing plans in consultation with Marketing Head – TN, Kerala, AP, Karnataka & Goa To ensure brand visibility in existing and new markets ATL - Dalmia Best House Contest in TN To conceptualize and prepare promotional materials Designing and producing marketing collaterals Budget Planning Actively participated in development of new TVC Coordinating with Market Research agencies for developing Brand Health Study Strategic BTL activity planning involving retail branding / display contest / schemes Channel Partner Meets / Events

Role: To organize, plan & execute advertising & brand promotion activities for Tamilnadu & Kerala Budget: To assist inthepreparationof zonal budget proposals. Ensure effectiveutilizationof budgets Enhance Brand Equity: Prepareand monitor media and outdoor plans in coordination withagencies- Explore new and Innovative media's and avenue's for creative advertising- To enhance brand equity in rural markets through rural marketing activities- Planned and implemented ATL and BTL activities- Periodically Monitor Brand health and Customer satisfaction study through AC NEILSON and take corrective steps time to time Retail Branding: Ensure proper display of pop, signage at retailer and dealer counters- Organize display contest in coordination with sales team Events & meets: Plan, coordinate and manage events such as Dealer felicitation and Launches Vendor Management: Coordinate with vendors and marketing agencies.