Lead Communications Specialist
CurrentLeading feature content production for the newsroom of the AMA website.Serving as primary assigning editor for content supporting employed physicians, health system recognition, physician burnout and public health.Partnering with relevant stakeholders to develop written stories and content in other media formats.Maintaining editorial calendar by creating story content or assigning stories to staff or freelance writers.Guiding and mentoring staff or freelance writers in planning… Show more Leading feature content production for the newsroom of the AMA website.Serving as primary assigning editor for content supporting employed physicians, health system recognition, physician burnout and public health.Partnering with relevant stakeholders to develop written stories and content in other media formats.Maintaining editorial calendar by creating story content or assigning stories to staff or freelance writers.Guiding and mentoring staff or freelance writers in planning sessions or first story edits to ensure quality and adherence to voice and style guidelines.Reviewing data analytics for publications.Making recommendations for future content and storytelling approaches whether written, video or audio. Creating content with research from internal and external sources.Putting together case studies for lead generation opportunities for group membership.Conducting interviews with physicians and other health professionals for news stories.Leading the What Doctors Wish Patients Knew™ series (https://www.ama-assn.org/series/what-doctors-wish-patients-knew). Show less