Sara C. Email and Phone Number

Play a crucial role in supporting the sales team by designing and implementing programs that enhance their skills, knowledge, and effectiveness. Develop and implement sales enablement programs, including training, onboarding, and ongoing development initiatives. Collaborate with sales leadership to identify training needs and develop targeted programs, sales collateral, tools, and resources to support the sales team.• Evaluate the effectiveness of sales enablement programs through metrics and feedback.• Work cross-functionally with marketing, product, executive leadership, and other teams to ensure alignment of sales enablement efforts.• Successfully deliver sales training and readiness programs to ensure sales and customer success teams are readily equipped with the content and resources needed to sell the value of Cobalt Labs effectively.• Partner with Sales Enablement leadership to coordinate with product marketing and product team to ensure sales are prepared and enabled for product launches and enhancements focused on value-based selling.• Drive effective usage of best-in-class Sales tools and identify insights and areas for improvement.

Drove more productivity and efficiency across sales teams through process improvements and by creating scalable solutions to optimize tools to enable sales teams to be better at what they do every day. Scoped and accessed the broader needs of the organization to improve sales processes, prioritize requests, and assess high-level sales metrics and measurements of initiatives.• Brought a global perspective to each project and created playbooks to apply and expand learnings to elevate other teams.• Project Owner and Team Manager for the execution of hybrid Sales Kick-Off events for the GTMorganization of 150+ members.• Identified performance gaps within the sales organization and developed and implemented tactical plans and creative content to support initiatives, including a focus on sales-driving behaviors and customer retention efforts.

Identified, recruited, and operationalized new reseller and partner organizations like CDW, Insight, and Zones to help expand indirect sales reach by building a regional partner business plan with quantified goals and milestones to achieve partner-sourced revenue metrics to meet quarterly sales requirements.• Developed a comprehensive regional partner map, outlining target partners to recruit to drive salesenablement and on-demand gen initiatives and campaigns.• Increased product placement, positioning, and a 508% increase in sales via a training program with theCollaboration Architects at CDW.• Grew sales at CDW from $1M in 2020 to $6.5M in 2021.• Utilized existing operational platforms to extract meaningful insights from channel partner data sources.

Guided all aspects of our third-party brand business through the development and execution of a comprehensive commercialization strategy for partnership and guided the upkeep and management of all aspects of partner relationships, including contract negotiation, investment, and commercial discussion.• Analyzed performance metrics and market trends to make informed decisions and recommendationsto optimize brand partnership strategies.• Created strategic relationships with senior decision-makers within key partners for two categories and46 actively investing partners.• Exceeded the yearly $20M goal in marketing investment for networking and collaboration categories.• Led performance reviews for 7 of our top 50 partners based on marketing metrics outcomes.

Developed and maintained relationships with clients to understand their needs and provide tailored solutions, focusing on understanding the needs of clients and customers in the context of technology products and services. Provided product information, prepared proposals, and helped close deals by partnering with marketing to develop and execute targeted campaigns.• Executed a quarterly sales plan of $50M, achieving 9% growth over the previous year.• Planned eight events for HPI corporate East and Southeast between 2017 and 2018 for account managers and customers, producing 44 new customers for CDW, $11.7M in captured ROI.

Developed a brand strategy that aligned with the company's overall goals and objectives by conducting market research to understand consumer trends, preferences, and behavior. Analyzed competitor strategies and market trends to identify opportunities and threats to continue to increase brand awareness, drive customer loyalty, and increase sales.• Secured $1.2M in incremental investment, driving field engagement, FSA/ISA enablement, and salesenablement programs at CDW.• Launched a new Partner Ready program, consolidating HPE’s and Aruba’s programs into one streamlined sales team program.

Facilitated merchandising activities within the misses, juniors, men’s, and accessories department, optimizing current inventory while performing sales analysis to drive sales in under-performing areas.

Obtained top candidates for the university relations team by reviewing resumes and screening candidates. Helped launch Kohl’s recruiting efforts at Ball State University, creating a strong brand presence on-campus through partnerships with student organizations, professors, and the university career center.

Identified a key area of opportunity in my assigned store completing the internship impact analysis project. Completed a comprehensive 12-week training program, gaining a greater understanding of Kohl’s company initiatives. Designed and implemented cross-training program, enhancing the development of associates creating a cross-functional team.

Performed price changes, fitting room recovery, and sales floor replenishment outside of the assigned department. Executed speed and precision in all cash handling procedures, including register operations, balancing total store daily sales and preparing deposits.

Performed price changes, fitting room recovery, and sales floor replenishment outside of the assigned department. Assists in the execution of merchandising activities and operational functions per company best practices on the sales floor.