Sara Tobin Email & Phone Number

United States

Fairfax, Virginia, United States

Creative designer for the Marketing Team. Responsibilities involved creating high-quality collateral that leveraged the brand to build relationships, drive sales, increase brand equity, and strengthen customer loyalty.- Lead Creative and strategist for key initiatives: re-imagining the Win-back and Sunset Email series. The work activated 11% of unengaged contacts resulting in $3.4M in sales.- Lead Creative on the Evergreen Sales Collateral: Education Project: A customizable suite of assets for sales to pitch and present to customers. This resulted in a 10% increase in the team's close/win rate.

Alexandria, Virginia, Usa

Environmental designer with a portfolio that covered association and corporate-based industries.- Won the 2019 IAEE Art of The Show award for the American Optometric Association (AOA) Attendance Promotion Campaign. Created activations and collateral that secured sponsorship, exhibitors, and attendees. - Creative lead for Satellite, Access Intelligence Annual Meeting. Secured a 3-year contract renewal and two subsequent meetings by improving customer satisfaction through activating brand messaging across experiences, promotions, and online platforms.

Alexandria, Virginia, United States

Lead designer for association accounts: LeadingAge, and the American Water Works Association.- Project managed the strategy, design, and production for each account, working closely with the Head of Conference Services.- Implemented strategy-driven production timelines, frequent customer meetings, as well as collaboration with each client's marketing team to capitalize on the brand messaging and promotion for the shows.

Manchester Area, United Kingdom

Creative lead to the sales team on corporate exhibit designs.- Worked closely with the lead Salesperson to pitch designs to potential clients.- Notable corporate exhibit accounts secured include: Bianchi bikes, John Lewis, DePuy and Eurocell.

Alexandria, Virginia, United States

3D designer for Trade shows and exhibitions, primarily on maintenance accounts.- Worked on 2D graphics and brand messaging for multiple accounts.- Collaborated with print production specialists to maximize creative impact and innovate design solutions.- Learned how to maximize engagement of print collateral in both 2D and 3D spaces.