Sara Toole Email & Phone Number

Denver, Co, Us

San Francisco, Ca, Us

Heading up UX for this start-up HIPAA compliant email provider. Creating an entirely new style guide for the product and redesigning the Paubox Marketing application within these new style parameters, while also changing the functionality and usability of the application to become industry leading in the HIPAA email marketing space.

Worked on a variety of projects as a user experience consultant.

Co-founded a forty acre retreat center/Airbnb destination property for vacation and private retreat rentals as a live "user experience" project. Successfully hosted and supported hundreds of guests stays while managing extensive renovations, interior design, customer experience, and marketing aspects for this property, which achieved a five star guest rating.

Cincinnati, Oh, Us

Worked as a consultant in the role of a Site Director to support F+W Media in the transition from an eCommerce focus to a content focus. Redesigned the UX and information architecture at Interweave.com to support advertising revenues. Increased advertising revenues by 200% through this redesign. Worked with the technical team as an agile project manager to ensure fast and timely releases.

Jacksonville, Florida, Us

From 2009 to 2013, I managed the creative team for Web.com in Jacksonville, Florida. My team was responsible for all web development for the company's significant eCommerce websites (Web.com, Register.com and Networksolutions.com), landing pages, emails, content, and social media efforts. For the next four years, I worked remotely in Boulder, Colorado, managing complex web and mobile development projects with an offshore team in Mumbai.I had the opportunity to engineer a lot of great user experiences and products at Web, including a Facebook product, a DIY logo creation product, an online community/content marketing portal, an integrated UX for a company-wide knowledge base, and a mobile business card app. All of these experiences generated raves and revenue while being conversion/revenue driven. I am proud of solving a lot of problems that increased revenue, all the while fighting for better customer experiences and win-win solutions.My experiences at Web.com allowed me the opportunity to become a full cycle UX strategist: from innovation, to prototyping, to marketing plans, to managing the technical projects with the engineers and designers, to launching the product, to post-launch support from customers, which then leads to further design enhancement (I am a fan of agile development processes!) Many don't realize that there is an entire lifecycle in UX: you cannot lack depth in any of these areas and deliver a first class experience. Creating stellar user experiences requires continual improvement and evolution to meet your customers needs and maximize revenue opportunities.

eRelating is a visionary social network that I created in 2008 that involved creating a custom user experience based upon one's personality type, which was determined using several known personality prototyping systems. My work included authoring a patent for this system.

This was a contract role to increase point-of-sale revenue via a redesign of the user interface that sales associates used at Bloomingdales. Additionally, I applied usability principles to create revisions for the in-store signage application used by all Macy's sales associates to increase sales on the floor. Lastly, I created a common design framework/architecture for all Macy's internal applications to increase speed of use and adoption by Macy's associates in the numerous applications required for their jobs.

Dublin 2, Ie

In this role, I managed high profile B2B Web marketing programs for the electronics and high tech (EHT) division of Accenture. I developed new strategies and managed all EHT online advertising programs, including a very successful B2B outsourcing campaign, which was ground breaking for the company as it focused on branding only. In this role, I developed landing pages, microsites, Google ads, and managed Omniture analytics reporting on a weekly basis to present to stakeholders. I worked with both internal and externally contracted agencies to fulfill elaborate programs, coordinating data across channels to produce effective marketing programs for the division.

Buford, Ga, Us

Responsible for the overall Web marketing strategy/website design for this retail shoe company.

Irving, Texas, Us

Led an internal design agency to assist McKesson’s numerous business units with Web design, information architecture, usability testing and analytics. Accomplishments include:- Worked as the lead usability analyst on the public redesign of McKesson.com – which included the integration of 6 multi-billion dollar business units into one public-facing Website. Interviewed worldwide stakeholders, documented requirements and conducted usability testing in this role working. Worked extensively with Razorfish to incorporate findings into overall new design.- Worked on wireframes and design prototypes for various healthcare applications and Websites; conducted usability testing in hospitals.- Drove the initial strategy and created screens for an internal Sharepoint work portal, which was adopted corporate-wide.