As the Technology Lead at The Healthy Mummy, I oversee the development and optimization of five e-commerce websites and two mobile apps that empower millions of women to achieve their health and fitness goals. With over 20 years of experience in web development and management, I have a proven track record of delivering innovative solutions that enhance user experience, increase engagement, and boost revenue.I leverage my expertise in Google Analytics, WooCommerce, SQL, WordPress, and data analysis to create and implement robust UX strategies that align with business objectives and customer needs. I also lead a team of developers and analysts, ensuring web technology best practices, quality standards, and performance metrics are met. I am passionate about using data and technology to create positive social impact and improve the lives of our customers.