Degree in Organizational Communication from the Polytechnic Institute of Coimbra, with a Master's in Marketing from the University of Porto. PhD in Management, specialty Marketing and Strategy at the University of Porto. She also has a postgraduate degree in Digital Marketing from IPAM.She is currently a professor at ISCA – University of Aveiro and at the Polytechnic Institute of Viseu.With more than 10 years of professional experience, she collaborated as coordinator and manager of communication and marketing in several national and international entities such as PRODUTECH, AC Marca and Bresimar Automação.She has the Title of Specialist in Marketing and Advertising by the Polytechnic Institute of Viseu (defended in public evidence).She is a Digital Marketing consultant for several companies and a certified trainer in social media management, seo and online advertising.She is also the author of several articles, book chapters and studies published in journals and proceedings of national and international events.Specializations:- Marketing- Advertising- Public relations- Event organization- Digital marketing