Experienced Commercial Director with over 25 years in organizing sports events and incentives. Entrepreneurial mindset coupled with resilience.

Sourcing Corp, es empresa fundada en el 2006, dedicada a dar servicios del más alto valor en el ámbito de Recursos Humanos. Enfocada en sus valores como base principal de sus fundamentos, regida por su experiencia y el servicio personalizado hacia sus clientes. Identificamos constantemente las necesidades del mercado para poder implementar las herramientas adecuadas y ofrecer a los clientes un servicio eficaz y eficiente en el ámbito de recursos humanos, outsourcing, administración de planillas, call center, impulsacion y merchandising, entre otros

Role: Representing travel agencies

Role: Responsible for the development of the commercial and communication strategies of each company.Main responsibilitiesCreate and implement business strategies for 8 business linesimplement the distribution network in Costa Rica, Panama and Guatemala for 5 years, Operation and purchase of the first cruise charter leaving Costa Rica, moving more than 25,000 passengersNegotiation and commercialization of around 12 international tourism representation brandsResponsible for the operation and sales of the 8 business lines, with their respective kpi'sNegotiation and realization of traditional and digital Media Plan, with an internal advertising teamAchievementsGeographic expansion allowed the opening of 14 travel stores in 3 countries, generating 300% growth in salesParticipation in international fairs allowed the acquisition of up to 12 representative brandsHaving an internal advertising team generated an annual saving of 30%

Role: Responsible for negotiating and operating massive events such as the Soccer World Cups among othersMain responsibilities:Organize, operate and market the World Cup qualifiers since 2000 in Central AmericaOrganization and Operation of incentive groups for companiesAchievements:Maintain FIFA agent exclusivity (MATCH Hospitality) since 2008 for Central AmericaAchievementsAchieve passenger growth from 170 to 1800Mobilization of 500 passengers per year in incentive groups for companies

Role: Design the business strategy and sales logistics of Travel ClubsMain responsibilitiesCoordinate a mobile force of 350 people and 30 supervisors for the promotion and sale of Travel ClubsDevelop marketing and communication strategiesLogosSustain the operation and placement of more than 250,000, with a repeat customer purchase of 30% per yearTo have placed more than 100 stands in middle-class supermarkets for the placement of travel clubs during a month, with the tripling of the goal

olesTreasury and InvestmentsAdministrative and judicial collectionCustomer serviceAccountingInventory

Role: Represent the tourism sector at the national and Central American levelPrincipal functionsDevelop inter-institutional relations for the benefit of the tourism sector, such as chambers, public-private, Legislative and Ministerial branchesMedia attention and spokespersonPropose and promote initiatives or laws before the Legislative Power and the Executive PowerRepresentative before the Union of Costa Rican Chambers of Private EntrepreneursAchievementsCANATUR adherence to the Principle of empowerment of women WEPs promoted by UN womenPresentation and Approval of the Bill to regulate strikes of Law 15,579 º Law to regulate strikes in the public sector, achieving lower wages from day onePresentation and Approval of the Transitory VAT for Tourism, which reached the application of the tax deferred in 3 years, in Project 9635 º Law of Strengthening of Public Finances