• Conceptualizing & implementing competitive strategies for generating sales, developing and expanding market share towards the achievement of revenue & profitability targets. • Reviewing and interpreting the competition and market information to fine-tune the marketing strategies. Accountable for making the business viable for business partners by managing & ensuring healthy ROI.• Planning and managing SBU (Strategic Business Unit) operations to ensure that revenue and market share objectives are met. • Spearheading all aspects of the company’s revenue accounting activities; managing the entire revenue function.• Identifying the network with financially strong & reliable channel partners, resulting in deeper market penetration and improved market share. • Conceptualizing, planning and organizing sales promotion activities by developing new communication mix and new strategies for branding.• Mapping client’s requirements & providing best products to suit their requirements; generating business from existing accounts and achieving sales growth. • Providing direction, motivation and training to the field sales team, ensuring optimum performance for all operational and sales related issues; imbibing a sense of discipline & team work within the work force for effective and smooth functioning of operations.