Account Manager - Paid Social
CurrentResponsible for planning, implementing, managing, and monitoring campaigns in order to achieve KPI’s.Conducting audience research to identify if we are missing any potential audiences in the targeting.Performing A/B testing to identify the best performing creatives and making recommendations to change the creatives.Preparing tactical plans before new campaign/product launch with forecasting details.Monitoring under/over the delivery and identify any overlap in the audience.Reviewing the opportunities across placements and extend the ad serving to other placements, if there are possibilities to reach potential customers.Monitoring budgets for each brand and making changes if budget is under/over pacing, responsible for keeping budget stable.Proposing new bid strategies if the current one not making a big impact to achieve the account KPIs.Review the performance on a weekly basis and writing performance insights/recommendations to overcome the underperforming metrics.Weekly review with the stake holders to review the account KPIs to ensure KPIs are on track if not providing recommendations to try different strategies. Participating in the End-Client (EXTERNAL) strategy planning meeting. Identifying the skill gaps/client requirements and conduct a brain storm session with the Internal team members.
