• Collaborate with cross-functional teams, including product managers and developers, to understand user requirements and translate them into intuitive and visually appealing design solutions. • Create mockups, prototypes, and user flows to effectively communicate design concepts and interactions.• Works with cross-functional development teams to design products (Engineering, Product Management, Quality, etc.) in Agile and lean delivery methodologies.• Conduct user research and usability testing to gather feedback and refine designs based on user insights.• Present design concepts and proposals to stakeholders and articulate design decisions effectively.

World Table Tennis (WTT) is a new entity of the International Table Tennis Federation (ITTF) headquarters in Switzerland and offices in Singapore for their commercial event business to take Table Tennis to the next level in the sports business.• Work closely with the design and media team from the ideation phase, contributing to the design vision and providing early UX layouts.• Worked on ranking calculation (SaaS) software design and closely collaborated with the software engineer to develop the design into working software product. I am responsible for the entire UI/UX design. • Design the web layout, flow of user interfaces wireframes and interactive prototypes to test the designs and iterate quickly.• Work iteratively and in close collaboration with other team members to tweak, modify or rework your designs as needed. Also, build & own WTT brand guidelines.

Part-time freelancer. Little contract work, little freelance projects and lots of time away from chasing commercial success

• Planned and implemented original marketing promotions and collateral.• Assisted VP of sales with rebranding of the websites, email marketing, advertising, and print materials.• Work closely with Marketing and Sales leads to brainstorm and provide thoughtful design recommendations.• Generated original content and executed social media strategy across all platforms (Facebook, Twitter, LinkedIn etc.)• Collaborate with the marketing team to understand campaign objectives and translate them into visually appealing designs align with the brand image, while also meeting usability and website standards. • Led a multi-stage re-branding project for organization aimed to transform its brand image (increase site visitors by 20 percent).

• I was leading a three-member team in delivery of APJ region e-commerce web site UI/UX project requiring close co-operation among members to share information and develop solutions to meet broad array of deliverables.• Support the development of innovative and effective digital experiences on Intranet websites, HP.com for Corporate web pages and HP’s e-commerce pages.• Define requirements and UX best practices, work with development team to deploy the web pages.• Design and deliver wireframes, and hi-fidelity mockups optimized for a wide range of devices and interfaces.• Collaborate with cross-functional HP’s Digital Experience team as well as PM’s, Engineers, Global Marketing & MarComms, Corp Comms, and Marketing Services.• Unique combination of expertise in both design and development, which contributes to a thorough understanding of all phases of the project lifecycle from conception to launch.• Facilitate the client’s product vision by researching, sketching, prototyping experiences for digital products.• Mentor junior designers and provides guidance to less- experienced staff members.

Oversaw day-to-day SEARS Intranet website operations. I'm in charge of creating web pages, publishing content, maintaining continuity of themes, designing layout, streamlining navigation to increasing online presence for SEARS Holding corporation internal HR portals. It's a knowledge base HR portal used by HR Services associates, field HR managers to resolve associate inquiries that saves 50% of time to resolve issues on time.

I worked for a US-based Pearson education school project to convert hard copy books into digital web page creation. The project involves converting PSD into HTML and cross-browser compatibility checks.