Saravanan Murugesan Email & Phone Number

Chennai, Tamil Nadu, India

• Handling 20 Nilgiris Super Market 20 stores in Chennai.• Placing all categories of Dairy ,Bakery &Staples products in all stores and Ensure all sku’s are available in that stores.• Increasing the share of shelf of Nilgiris products in that super market and monitoring the Display activities.• Developing and implementing sales strategies for increase of product share and profitability on sustainable basis in line with Annual Business Plan (ABP).• To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.• To motivate the direct Sales team to establish coverage, distribution and display objectives to meet sales targets..• To plan and implement local sales promotion in consultation with marketing.• Handling business size of 50cr pa.• Increase own brand share & Franchisee market share.• Strategic planning, Evaluating market performance, forecasting, Analysis, etc.• To analyze stock movement/availability.• Work out a training calendar for all players in the Sales Organization and implement the same.• Work towards reduction in cost with optimum quality of product development.

Tamil Nadu, India

• Managing Modern trade Business.(vasanth&co,viveks,sathya,Venus,,Bharath electronics&reliance-120 stores )• Have to provide the complete assistance to the trade partners and ensure the Primary & tertiary sales.• Handling Sales &marketing Team responsible for the effective functioning of the entire Zone. • Recruit ,Train and retain high potential sales team,Track key measures of their performance and motivate them.• Regular joint field work with area managers and providing support to their individual requirements.• Ensure availability of all PRODUCTS at the retailer level. • Developing the strategies for increasing market share and improving product range in the southern region.• To track competition activities & provide relevant data.• Organized ATL&BTL activities..

Coimbatore, Tamil Nadu, India

Handling channel partners.

Madurai, Tamil Nadu, India

Handled channel partners&appoint new channel partners. • Implements plans, managing staffs, assigning duties and achieving targets.• Have to provide complete assistance to dealers to ensure secondary sales movement.• Generating Primary& secondary sales through the channel network.• Achieving target with in the time with the help of the team and distributors. • Increase sub Dealers net work and ensure payment outstanding collected in time.• Enhancing and developing the authorized dealer network in the region.• Monitor and report market feedback, with respect to industry, competition etc.• Smooth functioning of trade channel by ensuring optimum primary,secondary ratio ,secondary stock days,no outstanding and speedy resolution of any issues.

Coimbatore, Tamil Nadu, India

Handled channel partners and appoint New channel partners . • Responsible for sales promotion &growth of business in the assigned Area.• Plan,participate,monitor,follow up marketing and other promotional activities as per sales strategy for the allocated customers/area &end customer/users.• Prepare business plan, sales forecast, sales and marketing activity plan, timely execution & effective implementation of the same.• Find the business potential and growth opportunities for the products and its segments.• Map and update customer database based on size, business parameters, business issues/ expectations, growth plans, focus areas, key processes etc.• . Monitor post service feedback follow up and action plan.• Critical customer meets and identification of critical dealers and developing counter measures.• Arrange demo’s with potential customers to prospect for new business.

Coimbatore, Tamil Nadu, India

Joined as a BDE and after one year promoted as a territory Manager. • Handled BDE,MT(Management trainee)• Responsible for sales promotion &growth of business in the assigned Area.• Generating sales thorough the Direct sales.• Provide the field training and product Training to the Team members .• Responsible for end to end business cycle management,right from lead generationto closing of orders.• Sourcing potential New clients.