Saravanan Akasam Chandran Email & Phone Number

Singapore

In this organization, I was accountable for establishing, leading, and training a geographically diverse team of Data Engineers, Architects, and Consultants while overseeing service delivery and management of global clients across North America and APAC. I formulated strategic plans to provide Marketing Effectiveness Consultancy work to clients from across diverse industries viz. FMCG, Banking, e-Commerce, Telecom, and Crypto, to name a few. Sourcing new business from across APAC, backed by innovation, process reengineering, digital transformation, and customized data solutions, was one of my primary KRAs. I addressed complex business requirements, liaised with diverse stakeholders, transformed & globalized the data function, and consistently delivered on KPIs while spearheading as a Subject Matter Expert. Here, I also led end-to-end operations for setting up a new office in Bangladesh. Some of my significant accomplishments here have been:► Saved precious man-hours and significantly improved accuracy; built and instituted an internal platform to automate data ingestion from various sources into the Cloud data warehouse. Phenomenally reduced turnaround time (TAT) of data ingestion and proved instrumental in streamlining SOPs of data management and processing. ► Reduced TAT to receive base model output; automated the modelling processes for the market mix model, based on the modeler. Aligned expectations of deliverables between Data Scientists and Analytics team.► Maintained a delicate balance between operational excellence and data confidentiality while dealing with a financial industry client; standardized and automated the data processing steps and dashboards without real-time data.► Saved several man-hours and reduced operating cost for an FMCG client; automated collation and compilation of data from various sources. Deployed appropriate quality control measures to deliver an effective process.

Singapore

Singapore

Singapore

At MediaCom, I was accountable for defining processes, developing project plans, leading automation initiatives, and liaising with diverse teams to oversee seamless project delivery. I led techno-commercial negotiations, engaged with CXO-level executives of client organizations, deployed industry best practices, and presented reports to senior management. Collaborating with partners and 3rd party vendors to ensure timely, high-quality and within budget delivery of projects constituted part of my KRAs; I maintained focus on revenue, milestones, and deliverables. Mitigating risks, promoting & ensuring acceptance of upcoming technologies, and functioning as a point of contact for executive leadership as well as matrixed teams entailed major part of these roles. I was honoured with the ‘Unsung Award, 2016’ for ensuring high quality customer service, overseeing exceptional performance of team members, driving innovations, and achieving outstanding deliveries.I supported the world’s second largest FMCG player to collect and collate data from multiple sources and markets while dealing with operational challenges with respect to inconsistent formats, multiple sources of information, and resource constraints. Capitalizing on machine learning processes to optimize functioning, I averted manual errors and delivered the project as per schedule and budget. The team ranked as the best performing one at MediaCom, within 1st year of implementation.Functioning as an integral part of the Business Science team; oversaw delivery of Analytics and Consumer Insights work for APAC clients. Working closely with media planners/client-side marketing teams, I utilized deft skills in market mix modelling and econometrics to lead marketing communications effectiveness studies and assess efficacy of media and subsequent impact on sales.

Singapore

I lead cross-functional teams to oversee cutting-edge solutions focused on optimizing media footprints for global MNCs. My biggest accomplishment was spearheading the end-to-end development of a digital Datamart to aggregate and analyze all local digital campaigns and media assets in a global data depository. The optimization process coupled with the web-enabled Tableau dashboard strengthened Mediacom’s position of global data ownership.

Singapore

Bengaluru Area, India

I pioneered the development and implementation of a full-fledged marketing analytics platform to identify and intercept users at risk of attrition for India’s largest telecommunications company. I also created dashboards for documentation and visualization of KPIs that track brand health and monitor competitive landscape.

Bengaluru Area, India

I established a landmark large data credit history analysis system to monitor outstanding loan payments and ensure escalation of non-performing loans to the attention and awareness of collectors.

Bengaluru Area, India

I directed key account management focused on marketing analytics and market mix modelling for a broad range of MNC clients.

Bengaluru Area, India

I was responsible for supporting the Direct Marketing Team in data extraction, sales analysis and variance reporting.