Sara Van Blokland Email and Phone Number

I worked on various and new projects (regarding digital marketing) within the Digital & Media team of FrieslandCampina. I also implemented and worked out the findings of my thesis inside the organization.

My tasks and responsibilities include: • Spaarshopmanager: manage all content in de Eurosparen-spaarshop;• Bring live, analyze, managing and optimizing the content on the websites and apps of the brands of FrieslandCampina;• Consumer-oriented thinking: link with Consumer Service to implement consumer experiences on the platform;• Contact with multiple disciplines (marketing, sales, e-commerce, consumer service, and logistics); • Lead marketing campaigns and cashbacks;… Show more My tasks and responsibilities include: • Spaarshopmanager: manage all content in de Eurosparen-spaarshop;• Bring live, analyze, managing and optimizing the content on the websites and apps of the brands of FrieslandCampina;• Consumer-oriented thinking: link with Consumer Service to implement consumer experiences on the platform;• Contact with multiple disciplines (marketing, sales, e-commerce, consumer service, and logistics); • Lead marketing campaigns and cashbacks; • Organize and lead consumer research in group sessions; • E-mail marketing and analyze data concerning this. Besides that, I wrote my thesis and did quantitative research for a possible new (online) loyalty program for FrieslandCampina and the trends of digital marketing and loyalty programs. Show less

At the department Sport & Leisure, I participated in the daily activities and business. It was, therefore, an internship where I learned about the general insight of the job. The internship was for my major and minor Sport & Business. The daily business was focused on ‘online store control.’ This meant working towards the largest possible sales potential and using the means to achieve this (e-commerce). The following activities did I carried out for instance:• Content… Show more At the department Sport & Leisure, I participated in the daily activities and business. It was, therefore, an internship where I learned about the general insight of the job. The internship was for my major and minor Sport & Business. The daily business was focused on ‘online store control.’ This meant working towards the largest possible sales potential and using the means to achieve this (e-commerce). The following activities did I carried out for instance:• Content optimization;• Online store control;• Maintaining contact with customers and suppliers;• Answering customer questions; • Support and analyze customer experiences; • Support online marketing activities and promotions; Besides that, I wrote two strategic reports: an improvement report for the online bike shop from bol.com and a performance plan. Show less

Holiday Job

Carried out qualitative research to produce a market research report and advice report. After that, I created an online marketing plan. Besides that, I offered support in organizing the Open Day for the Golfclub and various golf activities.

The Child Sports Center wants (together with the doctors, nurses, and pedagogical staff) to give children in the Wilhelmina Children’s Hospital fun and sporting moments and to offer them distractions during their stay in the hospital. I was responsible for the organization of the Open House to generate more awareness for the Child Sports Center (KSC). I composed a project plan where I analyzed the bottlenecks of the organization and based on that I wrote a marketing and communication plan to… Show more The Child Sports Center wants (together with the doctors, nurses, and pedagogical staff) to give children in the Wilhelmina Children’s Hospital fun and sporting moments and to offer them distractions during their stay in the hospital. I was responsible for the organization of the Open House to generate more awareness for the Child Sports Center (KSC). I composed a project plan where I analyzed the bottlenecks of the organization and based on that I wrote a marketing and communication plan to increase the support of the KSC among doctors, nurses, and parents. Finally, I was responsible for the organization and execution of sports and play activities for children in the nursing departments in the hospital. Show less

Responsible for the organization of the National Buitenspeeldag (outdoor play day) in Zeist for circa 500 primary school children.