Sara Verman Email and Phone Number
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Over 15 years of experience in marketing and consulting at renowned tech platforms and brands, including Meta, LinkedIn and Shutterstock. My expertise focuses on market analysis, user research, audience segmentation and launch plans to boost product strategy and go-to-market execution. Helping tech platforms and digital marketplaces increase revenue via B2B and digital marketing.At Meta, I oversaw Go-to-Market strategy, boosting creator earnings through strategic initiatives across Meta Business Suite, Creator Studio, and Rights Manager. During my tenure at Shutterstock, I led a team of product marketers to successfully launch pricing and packaging of new subscription products, including a highly successful free trial product and a Webby-winning video advertising campaign.I am currently offering product strategy and Go-to-Market consulting services for tech platforms powering the creator economy at My Creator Co. If you'd like to explore how I can assist your company, please don't hesitate to reach out at sara.verman@mycreatorco.com.
My Creator Co
View- Website:
- mycreatorco.com
- Employees:
- 2
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Founder And Principal ConsultantMy Creator CoNew York, Ny, Us
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Founder & Principal ConsultantMy Creator Co Jun 2023 - PresentMy Creator Co is a pioneer in Product Strategy & Go-to-Market consulting for tech platforms that power the creator economy – with a focus on content creation platforms and digital marketplaces. Learn about our Go-to-Market pillars of success by visiting us at www.mycreatorco.com.
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Product Marketing & Strategy Lead, Creator ToolsMeta Oct 2022 - Feb 2023Menlo Park, Ca, Us• Managed a team of product marketing managers covering Meta’s video creator and monetization tools. Developed team swim lanes, resource prioritization and annual planning to gain alignment with product leadership.• Collaborated across various functions to solve complex problems such as migrating 4M creators from Creator Studio to Meta Business Suite to reduce tech redundancies and improve the creator experience• Influence across product groups with insights on the spectrum of content creation. Recommendations drove improvements to content tools and distribution resulting in an increase of video creator payouts by 11% -
Senior Product Marketing Manager, Video Publishing And Rights ManagementMeta Nov 2020 - Oct 2022Menlo Park, Ca, Us• Drove multi-half opportunities to inform creator video strategy by customer segmentation and insights resulting in aligned company wide focus on Creator growth & monetization• Identified creator monetization drivers via research and launched growth tactics via In-product notifications and digital campaigns resulting in 4x enrollment and 2x monetization adoption• Volunteered to lead PMM new hire orientation groups by guiding conversation topics, organizing guest speakers and later recommending improvements that were implemented into PMM new hire onboarding
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Director Of Product MarketingShutterstock Oct 2016 - Oct 2020New York, Ny, Us• Build product marketing team, including recruiting, goal-setting and budgeting for e-commerce and B2B products• Conducted audience segmentation with Burke to identify target segments, build personas and create messaging strategy• Distill insights about the SMB audience’s workflow that informed the go to market strategy of new tools and services• Launched a free trial subscription product to drive acquisition of the SMB segment that drove +$XXM annually• Assess the market landscape to inform product roadmaps of unmet customer needs and develop competitive value props• Partner with in-house creative team and ad agency to develop and launch a Webby winning global ad campaign for best use of video in social channels• Consult acquisition marketing channels to optimize top of funnel traffic and inform the customer website experience to improve prospect conversions• Present to 1000+ audience at global company updates to announce new product launches and recap performance -
Product Marketing ManagerLinkedin Mar 2015 - Oct 2016Sunnyvale, Ca, Us• Defined self-serve growth strategy for B2B subscription products that delivered over $90M in revenue annually • Partnered with Product teams by informing roadmaps that addressed customer needs to capture the largest TAM• Optimize onsite product packaging of B2B products including feature messaging to drive acquired revenue• Leverage A/B testing to inform winning messaging, value props and CTAs via paid media, CRM and onsite UX• Managed B2B product mix and upsell experience to shift customers from individual to team products with higher AOV• Lead cross-functional teams with Sales, Product and UX to define and validate new product concepts with user interviews • Crafted self-serve audience segments and partnered with Data Science on a propensity model to optimize target audiences• Reported on product performance at weekly operating meetings with cross-functional stakeholders -
Shopper Marketing ManagerSafeway Jun 2014 - Feb 2015Us• Managed direct reports and marketing strategy for $80M+ businesses across 13 categories to grow share of voice and market share in retail channel • Partnered with leading CPGs including P&G, Hershey, E&J Gallo and Reckitt Benckiser among others to build shopper consideration and conversion strategy• Scaled seasonal holiday campaigns based on customer purchase behaviour and insights that delivered +24% sales revenue • Developed briefs for customer insights studies including shopper intercepts, virtual stores and attitude/usage studies -
Brand Manager, Belvedere VodkaLvmh Moët Hennessy Louis Vuitton Apr 2012 - Jun 2014Paris, Fr• Lead go-to-market strategy for new product development and innovation to drive brand growth • Awarded with MHUSA President’s award for developing best integrated marketing plan for new product launch of Belvedere Product RED• Directed advertising agency in launch of an $18M marketing campaign execution across digital, television and print • Developed channel strategy for Belvedere’s retail customers including Costco and Safeway accounts -
Associate Brand Manager, Moët & Chandon ChampagneLvmh Moët Hennessy Louis Vuitton Mar 2011 - Apr 2012Paris, Fr• Managed integrated brand activation and partnership with the US Open Tennis Championship• Launched social media around sports platform by leading digital agency and PR team • Drove business performance and strategy by conducting weekly sales analysis using IRI
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Product Marketing Manager, B2B Global Commercial CardAmerican Express Aug 2010 - Mar 2011New York, Ny, Us• Lead direct reports and global cross-functional teams in the development and execution of B2B marketing strategies • Managed Global Corporate Card product communication and content strategy to recruit large enterprises• Leveraged data and insights from Dun & Bradstreet to identify customer segments and develop personalized messaging -
Brand Management Summer InternLvmh May 2009 - Aug 2009Paris, FrMBA Summer Internship on Moet & Chandon and Hennessy brand teams
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Senior ConsultantTriage Consulting Group Jun 2004 - Aug 2008San Francisco, Ca, Us• Developed strategy and scope for multi-million dollar net revenue projects within the healthcare industry• Managed teams of up to 6 individuals of various experience levels to drive project profitability• Performed financial audits and negotiated managed-care contracts to maximize hospital revenue
Sara Verman Skills
Sara Verman Education Details
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Nyu Stern School Of BusinessFinance -
University Of California, DavisMinor: Mathematics
Frequently Asked Questions about Sara Verman
What company does Sara Verman work for?
Sara Verman works for My Creator Co
What is Sara Verman's role at the current company?
Sara Verman's current role is Founder and Principal Consultant.
What is Sara Verman's email address?
Sara Verman's email address is sa****@****ail.com
What is Sara Verman's direct phone number?
Sara Verman's direct phone number is +192567*****
What schools did Sara Verman attend?
Sara Verman attended Nyu Stern School Of Business, University Of California, Davis.
What skills is Sara Verman known for?
Sara Verman has skills like Marketing, Brand Management, Strategy, Marketing Strategy, Competitive Analysis, Management, Customer Insight, Integrated Marketing, Cross Functional Team Leadership, Product Development, Project Management, Relationship Marketing.
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