Sara Verman Email & Phone Number

New York, Ny, Us

My Creator Co is a pioneer in Product Strategy & Go-to-Market consulting for tech platforms that power the creator economy – with a focus on content creation platforms and digital marketplaces. Learn about our Go-to-Market pillars of success by visiting us at www.mycreatorco.com.

Menlo Park, Ca, Us

• Managed a team of product marketing managers covering Meta’s video creator and monetization tools. Developed team swim lanes, resource prioritization and annual planning to gain alignment with product leadership.• Collaborated across various functions to solve complex problems such as migrating 4M creators from Creator Studio to Meta Business Suite to reduce tech redundancies and improve the creator experience• Influence across product groups with insights on the spectrum of content creation. Recommendations drove improvements to content tools and distribution resulting in an increase of video creator payouts by 11%

Menlo Park, Ca, Us

• Drove multi-half opportunities to inform creator video strategy by customer segmentation and insights resulting in aligned company wide focus on Creator growth & monetization• Identified creator monetization drivers via research and launched growth tactics via In-product notifications and digital campaigns resulting in 4x enrollment and 2x monetization adoption• Volunteered to lead PMM new hire orientation groups by guiding conversation topics, organizing guest speakers and later recommending improvements that were implemented into PMM new hire onboarding

New York, Ny, Us

• Build product marketing team, including recruiting, goal-setting and budgeting for e-commerce and B2B products• Conducted audience segmentation with Burke to identify target segments, build personas and create messaging strategy• Distill insights about the SMB audience’s workflow that informed the go to market strategy of new tools and services• Launched a free trial subscription product to drive acquisition of the SMB segment that drove +$XXM annually• Assess the market landscape to inform product roadmaps of unmet customer needs and develop competitive value props• Partner with in-house creative team and ad agency to develop and launch a Webby winning global ad campaign for best use of video in social channels• Consult acquisition marketing channels to optimize top of funnel traffic and inform the customer website experience to improve prospect conversions• Present to 1000+ audience at global company updates to announce new product launches and recap performance

Sunnyvale, Ca, Us

• Defined self-serve growth strategy for B2B subscription products that delivered over $90M in revenue annually • Partnered with Product teams by informing roadmaps that addressed customer needs to capture the largest TAM• Optimize onsite product packaging of B2B products including feature messaging to drive acquired revenue• Leverage A/B testing to inform winning messaging, value props and CTAs via paid media, CRM and onsite UX• Managed B2B product mix and upsell experience to shift customers from individual to team products with higher AOV• Lead cross-functional teams with Sales, Product and UX to define and validate new product concepts with user interviews • Crafted self-serve audience segments and partnered with Data Science on a propensity model to optimize target audiences• Reported on product performance at weekly operating meetings with cross-functional stakeholders

Us

• Managed direct reports and marketing strategy for $80M+ businesses across 13 categories to grow share of voice and market share in retail channel • Partnered with leading CPGs including P&G, Hershey, E&J Gallo and Reckitt Benckiser among others to build shopper consideration and conversion strategy• Scaled seasonal holiday campaigns based on customer purchase behaviour and insights that delivered +24% sales revenue • Developed briefs for customer insights studies including shopper intercepts, virtual stores and attitude/usage studies

Paris, Fr

• Lead go-to-market strategy for new product development and innovation to drive brand growth • Awarded with MHUSA President’s award for developing best integrated marketing plan for new product launch of Belvedere Product RED• Directed advertising agency in launch of an $18M marketing campaign execution across digital, television and print • Developed channel strategy for Belvedere’s retail customers including Costco and Safeway accounts

Paris, Fr

• Managed integrated brand activation and partnership with the US Open Tennis Championship• Launched social media around sports platform by leading digital agency and PR team • Drove business performance and strategy by conducting weekly sales analysis using IRI

New York, Ny, Us

• Lead direct reports and global cross-functional teams in the development and execution of B2B marketing strategies • Managed Global Corporate Card product communication and content strategy to recruit large enterprises• Leveraged data and insights from Dun & Bradstreet to identify customer segments and develop personalized messaging

Paris, Fr

MBA Summer Internship on Moet & Chandon and Hennessy brand teams

San Francisco, Ca, Us

• Developed strategy and scope for multi-million dollar net revenue projects within the healthcare industry• Managed teams of up to 6 individuals of various experience levels to drive project profitability• Performed financial audits and negotiated managed-care contracts to maximize hospital revenue

Mba, Marketing, Finance

B.S., Managerial Economics, Minor: Mathematics