• Spearheaded comprehensive content strategies that align with the brand voice, ensuring a consistent and compelling narrative across digital platforms. This involved collaborating cross-functionally with design, product, and development teams.• Lead UX content initiatives to enhance user journeys and interactions. Crafted user personas and conducted regular content audits.• Executed comprehensive usability testing sessions to evaluate product interfaces, identifying areas for improvement and validating design decisions. Incorporated user feedback into iterative design processes.• Orchestrated successful social media campaigns across platforms, resulting in an approximate 30% increase in follower engagement. Managed content calendars, monitored social trends, and leveraged analytics to refine strategies.• Established and nurtured a vibrant online community by fostering meaningful interactions. Implemented engagement initiatives, responded to user feedback, and increased community size by approximately 25%.• Utilized data analytics tools to track and measure the performance of content and social media efforts. Generated regular reports, identifying trends and opportunities for continuous improvement.

- Successfully managed and executed Laser Maker Con, a large-scale virtual conference attended by thousands of participants from the laser industry.- Spearheaded the event’s planning and logistics, overseeing a team responsible for organizing 25+ speaker sessions, live panels, and sponsor demonstrations.- Achieved a **50% increase over the net sales goal**, generating a six-figure revenue.- Developed and implemented marketing strategies that attracted a diverse audience, resulting in a highly engaged community and substantial revenue growth.- Collaborated with 20 affiliates, optimizing commission structures to maximize sales and enhance affiliate engagement.- Coordinated sponsorships, securing partnerships with key industry leaders to elevate the event's profile and increase funding.- Utilized project management software and tools to streamline operations, ensuring efficient communication and timely execution of all event phases.- Leveraged digital platforms, including StreamYard and social media, to host interactive sessions and maintain active participant engagement.

• Graduated from a full-time bootcamp and developed a portfolio of my UX/UI work• Conducted user research and other methodologies to understand the core user problems• Created task flows and user flows to develop the information architecture for wireframing• Cultivated new brand identity UI kits, and improved on some existing UI kits• Developed high fidelity wireframes using the brand’s UI kits and created prototypes using Figma

• Aided in the launch of a new social media strategy using Sprinklr• Assisted with the implementation of Salesforce training toincrease productivity and accuracy for reporting team• Maintained a high-volume workload in a fast-paced environment• Excelled in a high-touch service company, demonstrating a talent for communicating effectively with consumers by telephone, email, and social media

• Served as a liaison for customers, management, and sales team• Promptly responded to customer inquiries to identify and resolveissues with initiative and good judgement• Served as Front End Coordinator by supervising customer servicedepartment and dealing with escalated customer inquiries

• Contributed to writing and editing the employee circular every week• Wrote copy for advertisements• Worked with the graphic design team to create a public calendar