Sara Vidoni Email & Phone Number

- Led and managed three teams, aligning efforts to support the organization's overall sales and marketing strategies, driving cohesive product positioning and messaging.- Directed the strategic approach for bringing products to market, ensuring clear differentiation of solutions in a competitive landscape.- Provided expert support market positioning, leveraging technology insights to enhance the organization's competitiveness in key opportunities.- Collaborated cross-functionally with product leaders to influence and shape product development and direction, ensuring alignment with market needs and business goals.

- Led a team responsible for all content delivery, ensuring high-quality output across multiple channels and formats to support business objectives.- Spearheaded the development of thought leadership content, including empathy-driven insights and benefits-related topics, to position the company as an industry leader.- Directed the content strategy during the pandemic, providing timely and critical updates to clients and employees while adapting communication to the evolving needs of the market.- Developed and executed content strategies to align with sales and marketing goals, driving new lead generation and enhancing upsell opportunities.

Las Vegas, Nevada Area

- Led the marketing strategy for new product launches, ensuring seamless communication of key features and benefits to target audiences.- Managed communication channels to keep clients and internal teams informed of critical updates, ensuring alignment and engagement.- Collaborated with cross-functional teams to build and develop new brand identities, enhancing market positioning and customer perception.- Conducted competitive analysis to stay ahead of industry trends, supporting the development of content and messaging for new product initiatives.

Eglin Afb - Fort Walton Beach, Fl

Served as a public affairs specialist for Eglin Air Force Base, the largest base in the DOD with a workforce of more than 20,000. Responsibilities included:- Handled media and interview requests for the base and its 40 plus tenant units – equaling approximately 30+ media requests a month from media outlets around the world- Organized and executed crisis communication efforts as needed for the base - Provided background knowledge, recommendations, briefs and effective guidance for base leadership and commanders (consisting of two generals and multiple commanders)- As the official Eglin spokesperson, developed communication plans and strategies to push the Eglin message out to the local, regional and national community leaders and defense-related organizations

Fort Walton Beach, Fl

Public Information Officer – Handled all marketing and public relations for the Health Department in Okaloosa County. Responsibilities included:• Handled all media relations through the development of news releases, planned and executed several interviews with the press and monitored all press coverage in the county• Developed marketing materials and documents from copy development to graphic design for the various service lines and programs within the department• Maintained the external and internal web presence of the department – used html coding with content management systems to make all changes as needed• Organized the department’s presence at community outreach events and played a key role in the development of the department’s overall brand awareness in the county at large.

Cedar Rapids, Iowa Area

Develop market and brand strategies for the hospice, palliative care and home health care service lines. Provide awareness and education to the community regarding the services as well as enhance the continuity of care provided between the three. Handle all marketing, writing and brand development for the service lines within the framework of the St. Luke's and Iowa Health System brand.

Assisted with the great number of needs required by our clients as well as the day-to-day project coordination. Responsibilities included: • Developed complete strategic marketing plans from beginning to end for numerous clients; including the situation analysis, SWOT, key audiences, objectives, strategies, tactics and timelines • Handled all internal coordination and project implementation for website design and programming as well as key client communications during project, updating and content loading into CMS and CMS training with client • Worked with creative to develop strategic and influential print ads, collateral pieces and TV and radio spots that helped drive client business and increase brand recognition • Handled over 200 jobs at any given time, managing those jobs and being aware that all work was being done correctly and within client expectations

Assisted with the marketing needs of various clients in the telecommunications, marketing, manufacturing and financial industries. Responsibilities included: • Helped develop and execute a media relations campaign– writing news releases, creating media kits, pitching to the media – that increased clip count year-over-year by 65% • Assisted in the marketing needs of various clients from event planning to backend research as well as performed the day-to-day coordination • Developed and launched internal communications programs to help drive clients’ business goals and objectives