Sara Vincent Email & Phone Number

Mcconnellsburg, Pa, Us

Led marketing and brand strategy, including multi-layered marketing function for marketing communications, external relations and product marketing.Developed brand messaging aligned with strategic business initiatives and launched national campaigns to address target audiences. Established marketing operations processes to drive business excellence. Built external communications strategy for public policy initiatives.

Boca Raton, Florida, Us

Served as the marketing executive for the organization.Developed geographically dispersed team to prepare for growth. Launched rebrand effort, including new website. Led multi-channel team including creative services, lead generation and nurturing, social media, events and partner marketing.

Bellevue, Wa, Us

As a marketing leader across several lines of business, responsibilities included marketing strategy, planning and execution for measurable marketing programs driving sales among core segments. Developed and implemented multi-channel marketing programs including advertising, communications, events, digital and direct marketing in support of distribution/promotion. Built, executed & measured marketing plans against regional sales goals. Adapted plans as business conditions change. Established partnerships with sales leadership to align goals and strategy, delivered comprehensive marketing programs in support of those goals, and maintained focus on sales and customer needs.Hired, trained and managed marketing team of 26 and managed multi-million dollar annual marketing spend.

Dallas, Tx, Us

Responsible for messaging and positioning across large service portfolio. Managed internal and external service organizations including advertising and public relations agencies. Specific responsibilities included:Market positioning for growth services, differentiating new services from traditional areas of excellence.New product launches including product naming and branding, launch materials, long-term market planning, and positioning with press, analysts and sales teams. Messaging strategy for extensive service portfolio and key additions to the portfolio, such as Cloud ComputingSocial media strategy and planning including corporate blogging, social sharing and online community building.Managing executive communications, including material development, spokesperson training and messaging for analyst relations, public relations and eventsManaging national and regional event messaging and participation including event strategy, executive speaking, client appreciation, lead generation and follow-up strategy.Leading go-to-market programs including webinars, podcasts, whitepapers, and more. Coordinating partner marketing across the portfolio and serving as primary point of contact for partner marketing requests.

Dallas, Tx, Us

Managed the customer reference program, public relations, analyst relations, assisted with sales collateral and various marketing programs including webcasts, webinars, and podcasts. Responsibilities included:Serving as a focal point for company communications Identifying key analysts, developing ongoing relationships with analysts, and targeting analysts to help company meet sales goalsDeveloping and implementing all aspects of PR & AR plans including media relations, press release/content development, product reviews, competitive PR activities and speaking opportunities, analyst briefings and analyst strategy.Coordinating and preparing content for executive presentations to analysts, conference attendees, end-users and potential customersManaging, planning and developing content for webinars and podcastsWorking with partner enablement teams to proactively plan partner marketing efforts/activities

New York, Ny, Us

Managed day-to-day client relations, junior staff and budgets totaling approximately $500,000 annually. Developing marketing and public relations materials for external clientsCreating and implemented new service offering targeting businesses based within the Washington, DC metropolitan area or national companies looking to grow Washington, DC presenceDeveloping materials and programmatic approach to increase traction within government contracting communityLeading new business opportunities including developing strategy and implementing new communications programs, resulting in new recurring revenueDeveloping and performed comprehensive presentations defining communications strategyRepresentative clients: Sun Microsystems, Turner Construction, and Lenovo

New York, Ny, Us

Worked closely with account teams to contribute to client communications goals. Writing and editing press releases, brochures, and other materialsCoordinating with creative department on advertising planning and designServing as day-to-day client contact, responding to inquiries as necessary Developing and maintaining public relations listsRepresentative clients

Led all communications including fundraising, grant writing and external relations.Wrote and edited all external materials including brochures, fundraising materials, press releases, etc.Worked with local and national legislatures to impact economic policy.Managed public relations and branding firmPlanned comprehensive events across the country including contract negotiation and program design and implementationDeveloped speaker presentations for research results dissemination

Master Of Business Administration - Mba, Business Administration

Bachelor Of Arts, Journalism