Sara is a seasoned marketing leader with over 15 years of experience in growth and digital marketing across various industries and markets. She is currently the Head of Global Marketing at Pantone, the world's authority on color and a trusted partner for the creative industry.She leads the global marketing strategy for Pantone across all channels, including brand, campaign, co-marketing, engagement, lifecycle, performance marketing, and SEO. She oversees strategic brand partnerships, such as the iconic Color of the Year campaign, that showcase Pantone's relevance and influence in the global design community. She also drives business results with data, innovation, and collaboration, using a data-driven and agile approach to test, optimize, and scale marketing campaigns and programs. She has a proven track record of growing traffic, leads, conversions, and revenue for both B2B and B2C organizations.Sara has built and managed high-performing teams. Additionally, she is passionate about "connecting the dots" of hers within an ecosystem and has built martech stacks to drive growth against business goals and priorities. She is passionate about disrupting verticals through creative and effective growth tactics, as well as empowering her team to achieve excellence. She is a transformational leader who inspires her team and partners with a clear vision and a shared mission.