Streamlining creative processes for imagery and copywriting, improving the consumer experience with regular A/B testing on web and app, aligning cross-functional partners to outcome driven roadmaps (OKRs). Enhancing enterprise master data, simplifying the tech stack and enacting governance to deliver internal clarity and consistency & optimize product details for the Levi.com consumer.

Accelerated digital transformation with a focus on Merchandise Planning (Demand Forecasting and Supply Planning). Designed and launched a new application from 0 to 1, augmenting the Planning process with ML and AI capabilities.Initiated user research & product discovery to build the right solutions - passionate about users!

Developed financial models to inform strategic price changes. Partnered with Planning, Merchandising, Strategy, and Commercial teams to deliver profitable price moves and author a ‘Global Pricing Playbook.’ Conducted annual price analysis to identify trends and market opportunities. Utilized price indexes to drive consistency across geographies while improving margin outcomes.

Led planning team for the fastest growing DTC consumer segment, owned ecommerce P&L and merchandise strategy.

Managed pre-season inventory levels and long-range planning across all Key Customers. Designed process improvements.

Analyzed sales performance, managed financial forecasts and guided business strategy to meet company objectives. Collaborated with product development team to design and source profitable assortments for Target stores and web.

Led inventory planning team through omni-channel transition to support new fulfillment capabilities like ship-from-store.

Managed business planning, operations, and sourcing to support Home Decor categories, consistently delivering double-digit growth. Led strategic investment decisions to align with annual budget, optimized supply chain expenses and inventory flow.

Evaluated online consumer data to identify most profitable business segments, benchmark competitors, and recommend future growth opportunities in a foreign market.