Knowledge Producer
CurrentI plan, create, publish and set the direction and tone of content curated for business and education clients. I have been instrumental in building a YouTube page filming, editing, and delivering training video tutorials (ranging from 2-15 mins) and EdTech Tips & Tricks to 4.5K subscribers. I actively collaborate on sample and training deck builds and provide input on new features, pricing, promotions, or new process proposals.The scope of my responsibilities also includes research, market trend identification, marketing, social media, increasing brand awareness, idea development and, cultivating productive working relationshipsto ensure cohesive integration with functional teams to ensure alignment on creative approach and delivery deadlines.Research, Market Trend Identification>> Performs market research on competing products & strategies >> Remains current on teaching trends – e-learning, in-person, Microsoft vs. Google, etc. for product development initiativesMarketing, Social Media, Increasing Brand Awareness>> Monitors social media, expands content outreach via SEO, edits, and releases blog posts>> Organizes team events >> Demos solutions at trade shows, pitches products to prospective customersCross-functional Collaboration, Cultivating Productive Working Relationships>> Integrates cohesively with functional teams to ensure alignment on creative approach and delivery deadlines>> Reach out to and maintain contact with leads to close dealsIdea Development>> Produces and tests training presentations and products to ensure smooth execution >> Collaborates on Product Development and testing>> Develops marketing and content plans as part of Growth Marketing Team