Sara Werner Email & Phone Number

Kansas City, Mo, Us

Kansas City, Missouri Area

Kansas City, Missouri Area

Concept ideas and translate into wireframes, scenarios, prototypes and mockups that lead to intuitive user experiences, optimized for a wide range of devices and interfaces.Take a user-centered design approach and rapidly test and integrate designs in an agile environment while collaborating with cross-functional team members.Define and lead the design strategy based on research and analysis via user data, evaluations, surveys and competitive analysis to recommend changes to improve the user experience.Work closely with stakeholders to interpret business needs and end-user requirements into well-designed features and interfaces.Produce wireframes, storyboards, user journeys, process flows and prototypes to effectively communicate interaction and design ideas.

Designed, developed and optimized e-commerce websites that aligned with brand guidelines and objectives for numerous Fortune 500 accounts.Effectively integrated each client’s brand with an exceptional eye for detail as well as strong design, layout and visual aesthetics while effectively prioritizing projects and time management.Collaborated with cross-functional teams to ensure strategic, creative and technical goals were achieved while continually staying current on design, campaign, and technology trends.Designed and developed responsive websites for desktop, tablet and mobile devices, as an expert in Adobe Creative Suite - Photoshop, Illustrator, InDesign, Dreamweaver – and proficiency in HTML and CSS.Created innovative concepts, layouts and presentations to clients that are on strategy, visually engaging and clear to support an optimal user experience.

Kansas City, Missouri Area

Created and developed digital solutions based on strategy, SEO and user-based experiences as lead designer on the Hallmark Ideas team, establishing strong brand engagement and the top traffic driving pages on the site.Accomplished all aspects of design – research, concepts, visual style, development and implementation – creating over 300 site pages that integrate and reflect the brand experience.Illustrated proficiency with Adobe Creative Suite, Microsoft Office, HTML, CSS, WordPress, content management systems and digital asset management.Led the design, layout and build of digital content used in integrated marketing campaigns, emails, ad banners, social media and testing to effectively drive e-commerce conversions.Actively managed the experience and design of the top traffic driving page on the site with over 2,000,000 page views in the first year.

Kansas City, Mo

Collaborated with writers, directors, editors and account coordinators to provide clear and solid content solutions within given requirements and industry best practices.Assisted in a complex site redesign with a strong focus on user-based research and clearly defined guidelines that reflected a clean, highly optimized online presence.Interpreted wireframes to seamlessly integrate designs and editorial layouts developing a more consistent and cohesive site experience.Implemented and trained internal team members on how to successfully author within a content management system for more streamlined workflow.Provided art direction for digital product that provided top quality designs via illustration, typography, color palettes, layout and styles.Led the technology and automation of the online product for mass channel and established an efficient workflow as well as a profitable and sustainable business model.Effectively managed multiple projects simultaneously in a professional manner achieving successful communication with team members, retailers, vendors and business partners.

Managed and maintained designs to help support the mobile business unit and acted as back-end “hub” bringing all processes together for a cohesive final product.Assisted with creation, automation, training and maintenance of mobile work flow and processes resulting in reduced time frames and resources required.Led production of all digital content to aid new ventures and allow successful support for the e-commerce business.

Created web ad banners, site updates, landing pages, online greeting cards and additional imagery for optimal site experiences.Devised accurate, innovative digital solutions by assuming technical and aesthetic design responsibility in the completion of online assignments while meeting tight deadlines.

Assisted with creative art direction, development and illustration for embroidery, screen-printing, and packaging to be produced on a wide range of products.

Managed and maintained all digital logos, artwork and the design database to contribute in the successful implementation of the digital asset management system.

Kansas City, Missouri

Assisted with media and graphics for daily news and advertising promotions.

Master’S Degree, Interaction And User Experience Design

Emphasis in Design Management and Strategy

Bachelor’S Degree, Design